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Meat Traceability and Consumer Assurance in Japan

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  • Roxanne Clemens

Abstract

Japanese consumers are sophisticated, highly conscious of food quality and safety, and willing to pay for attributes they believe define a high-quality, safe product. A recent series of domestic and international food safety crises have elevated the importance of meat safety among Japanese consumers. The Japanese government and food industry are implementing new policies and systems intended to assure consumers that the food supply is safe and wholesome. Given that these systems tend to focus heavily on consumer assurance programs and traceability, this paper examines the demand for such programs from the perspective of Japanese meat importers, processors, and retailers. The paper discusses Japan's recent history of food safety crises, some of the consumer assurance programs already in use in retail outlets, the potential demand for assurance programs for imported products, and the ability of U.S. and other exporters to provide such assurances.

Suggested Citation

  • Roxanne Clemens, 2003. "Meat Traceability and Consumer Assurance in Japan," Center for Agricultural and Rural Development (CARD) Publications 03-mbp5, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  • Handle: RePEc:ias:cpaper:03-mbp5
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    References listed on IDEAS

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    1. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Center for Agricultural and Rural Development (CARD) Publications 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Dermot J. Hayes & Sergio H. Lence & Andrea Stoppa, 2004. "Farmer-owned brands?," Agribusiness, John Wiley & Sons, Ltd., vol. 20(3), pages 269-285.
    3. John D. Lawrence, 2002. "Quality Assurance "Down Under": Market Access and Product Differentiation," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications (archive only) 02-mbp1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
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    Cited by:

    1. Taha, Fawzi A. & Hahn, William F., 2013. "Did the U.S BSE and EU27 HPAI Outbreaks Affect EU Meat Exports?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149829, Agricultural and Applied Economics Association.
    2. Jin, Shaosheng & Zhang, Yan & Xu, Yining, 2015. "Amount of Information and consumers' willingness to pay for food traceability in China," 2015 Conference, August 9-14, 2015, Milan, Italy 211811, International Association of Agricultural Economists.
    3. Babcock, Bruce & Hayes, Dermot J. & Lawrence, John & Clemens, Roxanne L., 2008. "Creating a Geographically Linked Collective Brand for High-Quality Beef: A Case Study," ISU General Staff Papers 200801010800001480, Iowa State University, Department of Economics.
    4. Gampl, Birgit, 2006. "Rückverfolgbarkeit von Lebensmitteln: Eine empirische Analyse kettenübergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.
    5. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    6. Schroeder, Ted C. & Tonsor, Glynn T., 2012. "International cattle ID and traceability: Competitive implications for the US," Food Policy, Elsevier, vol. 37(1), pages 31-40.
    7. Danny Pigini & Massimo Conti, 2017. "NFC-Based Traceability in the Food Chain," Sustainability, MDPI, vol. 9(10), pages 1-20, October.
    8. Zhou, Jiehong & Jin, Yu & Liang, Qiao, 2022. "Effects of regulatory policy mixes on traceability adoption in wholesale markets: Food safety inspection and information disclosure," Food Policy, Elsevier, vol. 107(C).
    9. Zhou, Jiehong & Jin, Yu & Liang, Qiao, 2021. "Quality inspection, information disclosure and wholesale vendors’ traceability adoption," 2021 Annual Meeting, August 1-3, Austin, Texas 313943, Agricultural and Applied Economics Association.

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