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An analytical approach to crowdinvesting: The impact of marketing and idea stealing on the entrepreneur's decision making

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  • Bethmann, Nicola
  • Frieden, Matthias

Abstract

In a game theoretical setting, this paper studies the entrepreneur's decision making by using a new financing opportunity referred to as crowdinvesting. In this model, the entrepreneur can collect money and advertise his innovative idea. However, crowdinvesting carries the risk of being copied by a potential competitor. Faced with this trade-off, the entrepreneur strategically diminishes his marketing activity under certain circumstances to remain the monopolist in the market. In the second part, we compare crowdinvesting with two alternative financing opportunities, banks and venture capital. We show that crowdinvesting, often mentioned as a financing instrument for drastic innovations, is generally not appropriate for these ideas because the danger of being copied is too high for the entrepreneur.

Suggested Citation

  • Bethmann, Nicola & Frieden, Matthias, 2019. "An analytical approach to crowdinvesting: The impact of marketing and idea stealing on the entrepreneur's decision making," Hannover Economic Papers (HEP) dp-649, Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät.
    • Handle: RePEc:han:dpaper:dp-649
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    References listed on IDEAS

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    Cited by:

    1. Cowden, Birton J. & Young, Susan L., 2020. "The copycat conundrum: The double-edged sword of crowdfunding," Business Horizons, Elsevier, vol. 63(4), pages 541-551.

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    More about this item

    Keywords

    Crowdinvesting; equity crowdfunding; entrepreneurship; advertising; idea stealing;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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