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Differential game models of advertising competition

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  • Erickson, Gary M.

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  • Erickson, Gary M., 1995. "Differential game models of advertising competition," European Journal of Operational Research, Elsevier, vol. 83(3), pages 431-438, June.
    • Handle: RePEc:eee:ejores:v:83:y:1995:i:3:p:431-438
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    1. repec:bla:econom:v:51:y:1984:i:23:p:271-81 is not listed on IDEAS
    2. Kenneth R. Deal, 1979. "Optimizing Advertising Expenditures in a Dynamic Duopoly," Operations Research, INFORMS, vol. 27(4), pages 682-692, August.
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    7. Dan Horsky & Karl Mate, 1988. "Dynamic Advertising Strategies of Competing Durable Good Producers," Marketing Science, INFORMS, vol. 7(4), pages 356-367.
    8. Jinn-Tsair Teng & Gerald L. Thompson, 1983. "Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve," Management Science, INFORMS, vol. 29(9), pages 1087-1101, September.
    9. Pradeep K. Chintagunta, 1993. "Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects," Management Science, INFORMS, vol. 39(9), pages 1146-1162, September.
    10. Sorger, Gerhard, 1989. "Competitive dynamic advertising : A modification of the Case game," Journal of Economic Dynamics and Control, Elsevier, vol. 13(1), pages 55-80, January.
    11. Charles S. Tapiero, 1979. "A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty," Management Science, INFORMS, vol. 25(9), pages 907-915, September.
    12. Thepot, Jacques, 1983. "Marketing and investment policies of duopolists in a growing industry," Journal of Economic Dynamics and Control, Elsevier, vol. 5(1), pages 387-404, February.
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    Cited by:

    1. Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
    2. Amit Bhaya & Eugenius Kaszkurewicz, 2023. "Dynamic Advertising Games in Duopolies Under One-Step-Ahead Optimal Control," Dynamic Games and Applications, Springer, vol. 13(3), pages 721-749, September.
    3. Engelbert J. Dockner & Steffen Jørgensen, 2018. "Strategic Rivalry for Market Share: A Contest Theory Approach to Dynamic Advertising Competition," Dynamic Games and Applications, Springer, vol. 8(3), pages 468-489, September.
    4. Ramla Jarrar & Guiomar Martín-Herrán & Georges Zaccour, 2004. "Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note," Management Science, INFORMS, vol. 50(7), pages 995-1000, July.
    5. Monahan, George E. & Sobel, Matthew J., 1997. "Risk-Sensitive Dynamic Market Share Attraction Games," Games and Economic Behavior, Elsevier, vol. 20(2), pages 149-160, August.
    6. Jinhui Han & Suresh P. Sethi & Chi Chung Siu & Sheung Chi Phillip Yam, 2023. "Co‐op advertising in randomly fluctuating markets," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1617-1635, June.
    7. Chenavaz, Régis Y. & Feichtinger, Gustav & Hartl, Richard F. & Kort, Peter M., 2020. "Modeling the impact of product quality on dynamic pricing and advertising policies," European Journal of Operational Research, Elsevier, vol. 284(3), pages 990-1001.
    8. Qi, Jie & Ding, Yongsheng & Chen, Liang, 2008. "Complex dynamics of the generic and brand advertising strategies in duopoly," Chaos, Solitons & Fractals, Elsevier, vol. 36(2), pages 354-358.
    9. Fan, Ming & Kumar, Subodha & Whinston, Andrew B., 2009. "Short-term and long-term competition between providers of shrink-wrap software and software as a service," European Journal of Operational Research, Elsevier, vol. 196(2), pages 661-671, July.
    10. Mukherjee, Arka & Chauhan, Satyaveer S., 2021. "The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic," European Journal of Operational Research, Elsevier, vol. 288(3), pages 953-970.
    11. Bethmann, Nicola & Frieden, Matthias, 2019. "An analytical approach to crowdinvesting: The impact of marketing and idea stealing on the entrepreneur's decision making," Hannover Economic Papers (HEP) dp-649, Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät.
    12. Lambertini, Luca & Zaccour, Georges, 2015. "Inverted-U aggregate investment curves in a dynamic game of advertising," Economics Letters, Elsevier, vol. 132(C), pages 34-38.
    13. Changying Li & Jianhu Zhang, 2013. "Dynamic Games of R&D Competition in a Differentiated Duopoly," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 169(4), pages 660-679, December.
    14. El Ouardighi, Fouad & Pasin, Federico, 2006. "Quality improvement and goodwill accumulation in a dynamic duopoly," European Journal of Operational Research, Elsevier, vol. 175(2), pages 1021-1032, December.
    15. Adrian Patrick Kennedy & Suresh P. Sethi & Chi Chung Siu & Sheung Chi Phillip Yam, 2021. "Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 3881-3905, November.
    16. Jean-Pierre Dubé & Puneet Manchanda, 2005. "Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis," Marketing Science, INFORMS, vol. 24(1), pages 81-95, September.
    17. Dengpan Liu & Subodha Kumar & Vijay S. Mookerjee, 2012. "Advertising Strategies in Electronic Retailing: A Differential Games Approach," Information Systems Research, INFORMS, vol. 23(3-part-2), pages 903-917, September.
    18. Luiz de Mello, 2009. "Avoiding the Value Added Tax," Public Finance Review, , vol. 37(1), pages 27-46, January.
    19. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
    20. Salma Karray & Chirag Surti, 2016. "Channel coordination with quantity discounts and/or cooperative advertising," International Journal of Production Research, Taylor & Francis Journals, vol. 54(17), pages 5317-5335, September.
    21. Pietro De Giovanni, 2019. "Digital Supply Chain through Dynamic Inventory and Smart Contracts," Mathematics, MDPI, vol. 7(12), pages 1-25, December.
    22. Amir, Rabah & Machowska, Dominika & Troege, Michael, 2021. "Advertising patterns in a dynamic oligopolistic growing market with decay," Journal of Economic Dynamics and Control, Elsevier, vol. 131(C).
    23. Tridib Bandyopadhyay & Dengpan Liu & Vijay S. Mookerjee & Allen W. Wilhite, 2014. "Dynamic competition in IT security: A differential games approach," Information Systems Frontiers, Springer, vol. 16(4), pages 643-661, September.
    24. Rabih Salhab & Roland P. Malhamé & Jerome Le Ny, 2018. "A Dynamic Collective Choice Model with an Advertiser," Dynamic Games and Applications, Springer, vol. 8(3), pages 490-506, September.
    25. Yanyan Zheng & Tong Shu & Shouyang Wang & Shou Chen & Kin Keung Lai & Lu Gan, 2018. "Analysis of product return rate and price competition in two supply chains," Operational Research, Springer, vol. 18(2), pages 469-496, July.

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