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Vers une régulation concurrentielle des plateformes

Author

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  • Bruno Jullien

    (TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, CNRS - Centre National de la Recherche Scientifique)

  • Wilfried Sand-Zantman

    (ESSEC Business School)

Abstract

L'économie a été bouleversée depuis une vingtaine d'années par l'émergence de nouveaux acteurs dont l'activité est essentiellement numérique. Ces acteurs ont non seulement créé de nouveaux services mais également pris la place d'anciens acteurs dans le monde physique pour proposer des services concurrents. Il y a deux raisons qui empêchent de comparer cette émergence à l'entrée classique de nouveaux acteurs sur un marché. Tout d'abord, cette entrée s'est faite avec des technologies très différentes. Les magasins physiques ont disparu au profit de sites web spécialisés. Les nouvelles technologies de l'information fondées sur la digitalisation ont exacerbé le rôle de l'innovation dans la concurrence et l'importance des effets de réseau au niveau des offres et des demandes. Par ailleurs, le mode opératoire de la distribution a été transformée. Alors que l'organisation traditionnelle de nombreuses industries consistaient en un mode de distribution vertical, des intermédiaires achetant et revendant les biens, l'organisation dans l'économie numérique est caractérisée pour une large part par le modèle d'agence dans lequel des plateformes intermédient les relations entre acheteurs et vendeurs sans posséder les biens échangés

Suggested Citation

  • Bruno Jullien & Wilfried Sand-Zantman, 2020. "Vers une régulation concurrentielle des plateformes," Working Papers hal-03629443, HAL.
    • Handle: RePEc:hal:wpaper:hal-03629443
    Note: View the original document on HAL open archive server: https://hal.science/hal-03629443
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    References listed on IDEAS

    as
    1. Jullien, Bruno & Sand-Zantman, Wilfried, 2021. "The Economics of Platforms: A Theory Guide for Competition Policy," Information Economics and Policy, Elsevier, vol. 54(C).
    2. Ilya Segal & Michael D. Whinston, 2007. "Antitrust in Innovative Industries," American Economic Review, American Economic Association, vol. 97(5), pages 1703-1730, December.
    3. Peter Alexiadis & Alexandre de Streel, 2020. "Designing an EU Intervention Standard for Digital Platforms," RSCAS Working Papers 2020/14, European University Institute.
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