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Do consumers learn from tasting scores set by experts?

Author

Listed:
  • Nicolas Gérard Vaillant

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique, UCL - Université catholique de Lille)

  • François-Charles Wolff

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, INED - Institut national d'études démographiques)

Abstract

Using data from whisky tastings and fixed effect regressions, we find that net of any composition effect, experts report different tasting scores on average. This indicates that consumers have little to learn from absolute scores.

Suggested Citation

  • Nicolas Gérard Vaillant & François-Charles Wolff, 2012. "Do consumers learn from tasting scores set by experts?," Working Papers hal-00695723, HAL.
    • Handle: RePEc:hal:wpaper:hal-00695723
    Note: View the original document on HAL open archive server: https://hal.science/hal-00695723
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    References listed on IDEAS

    as
    1. Nicolas G鲡rd Vaillant & François-Charles Wolff, 2013. "Understanding how experts rate cigars: a ‘havanometric’ analysis," Applied Economics, Taylor & Francis Journals, vol. 45(1), pages 99-109, January.
    2. Véronique Chossat & Olivier Gergaud, 2003. "Expert Opinion and Gastronomy: The Recipe for Success," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(2), pages 127-141, May.
    3. Ali, Héla Hadj & Lecocq, Sébastien & Visser, Michael, 2010. "The Impact of Gurus: Parker Grades and en primeur Wine Prices," Journal of Wine Economics, Cambridge University Press, vol. 5(1), pages 22-39, April.
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    More about this item

    Keywords

    expert opinion; tasting score;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics

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