Market orientation: reflections on field-based, discovery-oriented research
Author
Abstract
Suggested Citation
DOI: 10.1007/s13162-017-0095-6
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Glen L. Urban & Theresa Carter & Steven Gaskin & Zofia Mucha, 1986. "Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, INFORMS, vol. 32(6), pages 645-659, June.
- Ali, Héla Hadj & Lecocq, Sébastien & Visser, Michael, 2010.
"The Impact of Gurus: Parker Grades and en primeur Wine Prices,"
Journal of Wine Economics, Cambridge University Press, vol. 5(1), pages 22-39, April.
- HélaHadj Ali & Sébastien Lecocq & Michael Visser, 2008. "The Impact of Gurus: Parker Grades and "En Primeur" Wine Prices," Economic Journal, Royal Economic Society, vol. 118(529), pages 158-173, June.
- Héla Hadj Ali & Sébastien Lecocq & Michael Visser, 2008. "The Impact of Gurus: Parker Grades and En Primeur Wine Prices," Economic Journal, Royal Economic Society, vol. 118(529), pages 158-173, June.
- Héla Hadj Ali & Sébastien Lecocq & Michael Visser, 2005. "The impact of gurus : Parker grades and en primeur wine prices," Research Unit Working Papers 0507, Laboratoire d'Economie Appliquee, INRA.
- Ali-Kein, Hela Hadj & Lecocq, Sebastien & Visser, Michael, 2007. "The Impact of Gurus: Parker Grades and EN PRIMEUR Wine Prices," Working Papers 37292, American Association of Wine Economists.
- Hadj Ali H. & Lecocq S. & Visser M., 2007. "The impact of gurus: Parker grades and en primeur wine prices¤," Working Papers ERMES 0718, ERMES, University Paris 2.
- Bernard J. Jaworski & Ajay K. Kohli, 2017. "Conducting field-based, discovery-oriented research: lessons from our market orientation research experience," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 4-12, June.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- O. C. Ferrell, 2018. "Marketing’s identity crisis: it’s complicated," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 30-38, June.
- Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
- Nagasimha Balakrishna Kanagal, 2017. "Development of Market Orientation for Marketing Strategy Formulation," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 54-65, August.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Villas-Boas, Sofia B, 2020. "Reduced Form Evidence on Belief Updating Under Asymmetric Information," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt08c456vk, Department of Agricultural & Resource Economics, UC Berkeley.
- Chakravarthi Narasimhan & Z. John Zhang, 2000. "Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs," Marketing Science, INFORMS, vol. 19(4), pages 313-327, November.
- Mérel, Pierre & Ortiz-Bobea, Ariel & Paroissien, Emmanuel, 2021.
"How big is the “lemons” problem? Historical evidence from French wines,"
European Economic Review, Elsevier, vol. 138(C).
- Pierre Mérel & Ariel Ortiz-Bobea & Emmanuel Paroissien, 2020. "How Big is the “Lemons” Problem? Historical Evidence from French Wines," Working Papers SMART 20-05, INRAE UMR SMART.
- Pierre Mérel & Ariel Ortiz-Bobea & Emmanuel Paroissien, 2020. "How Big is the “Lemons” Problem? Historical Evidence from French Wines," Working Papers hal-02507225, HAL.
- Mérel, Pierre & Ortiz-Bobea, Ariel & Paroissien, Emmanuel, 2020. "How Big is the “Lemons” Problem? Historical Evidence from French Wines," Working Papers 302485, Institut National de la recherche Agronomique (INRA), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2).
- Mérel, Pierre & Ortiz-Bobea, Davis Ariel & Paroissien, Emmanuel, 2021. "How Big is the “Lemons” Problem? Historical Evidence from French Wines," 2021 Allied Social Sciences Association (ASSA) Annual Meeting (Virtual), January 3-5, 2021, San Diego, California 308045, Agricultural and Applied Economics Association.
- Pierre Mérel & Ariel Ortiz-Bobea & Emmanuel Paroissien, 2021. "How big is the “lemons” problem? Historical evidence from French wines," Post-Print hal-04148936, HAL.
- Kun-Huang Huarng & Tiffany Hui-Kuang Yu, 2014. "Analysis of franchisors' expansion strategies and competition," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 856-866, July.
- Ashenfelter, Orley, 2010.
"Predicting the Quality and Prices of Bordeaux Wine,"
Journal of Wine Economics, Cambridge University Press, vol. 5(1), pages 40-52, April.
- Orley Ashenfelter, 2008. "Predicting the Quality and Prices of Bordeaux Wine," Economic Journal, Royal Economic Society, vol. 118(529), pages 174-184, June.
- Orley Ashenfelter, 2008. "Predicting the Quality and Prices of Bordeaux Wine," Economic Journal, Royal Economic Society, vol. 118(529), pages 174-184, June.
- Ashenfelter, Orley, 2007. "Predicting the quality and prices of Bordeaux wines," Working Papers 37297, American Association of Wine Economists.
- Ginsburgh, Victor & Radermecker, Anne-Sophie & Tommasi, Denni, 2019. "The effect of experts’ opinion on prices of art works: The case of Peter Brueghel the Younger," Journal of Economic Behavior & Organization, Elsevier, vol. 159(C), pages 36-50.
- Chao Wang & Ilaria Dalla Pozza, 2014. "The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis," Working Papers 2014-203, Department of Research, Ipag Business School.
- Ming Ding & Jehoshua Eliashberg, 2002. "Structuring the New Product Development Pipeline," Management Science, INFORMS, vol. 48(3), pages 343-363, March.
- Thomas Cleff & Klaus Rennings, 2014. "Are There Any First And Second Mover Advantages For Eco-Pioneers? Lead Market Strategies For Environmental Innovation," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 164-189.
- Masset, Philippe & Weisskopf, Jean-Philippe, 2018. "Wine indices in practice: Nicely labeled but slightly corked," Economic Modelling, Elsevier, vol. 68(C), pages 555-569.
- Oczkowski, Edward, 2019.
"The relation between Australian wine show results and prices,"
Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 60(2), July.
- Edward Oczkowski, 2019. "The relation between Australian wine show results and prices," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(3), pages 389-411, July.
- Nicolas G鲡rd Vaillant & François-Charles Wolff, 2013.
"Understanding how experts rate cigars: a ‘havanometric’ analysis,"
Applied Economics, Taylor & Francis Journals, vol. 45(1), pages 99-109, January.
- Nicolas Gérard Vaillant & François-Charles Wolff, 2010. "Understanding how experts rate cigars: A “havanometric” analysis," Working Papers hal-00547705, HAL.
- Nicolas G. Vaillant & François-Charles Wolff, 2011. "Understanding how experts rate cigars : a 'havanometric' analysis," Post-Print hal-00732116, HAL.
- Prajit K. Dutta & Saul Lach & Aldo Rustichini, 1995.
"Better Late than Early: Vertical Differentiation in the Adoption of a New Technology,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 563-589, December.
- Dutta, Prajit K & Lach, Saul & Rustichini, Aldo, 1995. "Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 563-589, Winter.
- Prajit K. Dutta & Saul Lach & Aldo Rustichini, 1993. "Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology," NBER Working Papers 4473, National Bureau of Economic Research, Inc.
- Tufano, Peter, 1989. "Financial innovation and first-mover advantages," Journal of Financial Economics, Elsevier, vol. 25(2), pages 213-240, December.
- Cobelli, Nicola & Cassia, Fabio & Donvito, Raffaele, 2023. "Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
- Stephen Bazen & Jean Marie Cardebat & Magalie Dubois, 2022.
"From Gurus to Geeks? The Role of Customer and Expert Ratings in a Hedonic Analysis of French Red Wine Prices,"
Working Papers
hal-03891458, HAL.
- Stephen BAZEN & Jean-Marie CARDEBAT & Magalie DUBOIS, 2022. "From Gurus to Geeks? The Role of Customer and Expert Ratings in a Hedonic Analysis of French Red Wine Prices," Bordeaux Economics Working Papers 2022-17, Bordeaux School of Economics (BSE).
- von Hippel, Eric & Kaulartz, Sandro, 2021. "Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web," Research Policy, Elsevier, vol. 50(8).
- Lee, Chu-Heng & Hsieh, Ming-Huei, 2023. "Market innovation as an institutional reconciliation process: Two individual-level case studies," Journal of Business Research, Elsevier, vol. 169(C).
- O. C. Ferrell, 2018. "Marketing’s identity crisis: it’s complicated," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 30-38, June.
- Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron, 2019. "Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 42-60, June.
More about this item
Keywords
Market orientation; Organizational culture; Ethnography;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:amsrev:v:7:y:2017:i:1:d:10.1007_s13162-017-0095-6. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.