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Minimum Quality Standard and Premium Private Labels

Author

Listed:
  • Eric Giraud-Héraud

    (CECO - Laboratoire d'économétrie de l'École polytechnique - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

  • Lamia Rouached

    (INRA)

  • Louis-Georges Soler

    (INRA)

Abstract

This article gives a theoretical analysis of a new type of private labels in the food sector. We propose an original model of vertical relationship between producers and retailers which takes into account two supply sources through (i) a competitive spot market and (ii) supply contracts. We study how the producers and retailers could cooperate to set up these new labels. However it appears that retailers and consumers could prefer the stepping up of minimum quality standards rather than this type of private labels.

Suggested Citation

  • Eric Giraud-Héraud & Lamia Rouached & Louis-Georges Soler, 2003. "Minimum Quality Standard and Premium Private Labels," Working Papers hal-00242955, HAL.
    • Handle: RePEc:hal:wpaper:hal-00242955
    Note: View the original document on HAL open archive server: https://hal.science/hal-00242955v1
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    References listed on IDEAS

    as
    1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," The Journal of Business, University of Chicago Press, vol. 73(1), pages 109-137, January.
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    7. Michael B. Ward & Jay P. Shimshack & Jeffrey M. Perloff & J. Michael Harris, 2002. "Effects of the Private-Label Invasion in Food Industries," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(4), pages 961-973.
    8. Giulio ECCHIA & Luca LAMBERTINI, 2001. "Endogenous Timing and Quality Standards in a Vertically Differentiated Duopoly," Discussion Papers (REL - Recherches Economiques de Louvain) 2001021, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
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    10. repec:bla:jindec:v:48:y:2000:i:3:p:331-48 is not listed on IDEAS
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