Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us
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DOI: 10.1002/mar.21153
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01959210
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More about this item
Keywords
Santa; children’s consumption; gifts; Consumer Generated Content; textual data analysis;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IPR-2019-01-21 (Intellectual Property Rights)
- NEP-MKT-2019-01-21 (Marketing)
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