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Les marques sont mes amies sur Facebook : Vers une typologie de fans basée sur la relation à la marque et le sentiment d'appartenance

Author

Listed:
  • A. Helme-Guizon

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • F. Magnoni

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • A. Helme-Guizon & F. Magnoni, 2013. "Les marques sont mes amies sur Facebook : Vers une typologie de fans basée sur la relation à la marque et le sentiment d'appartenance," Post-Print halshs-01064315, HAL.
    • Handle: RePEc:hal:journl:halshs-01064315
    as

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    Cited by:

    1. Stéphane Ganassali, 2019. "Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us," Post-Print halshs-01959210, HAL.
    2. André Le Roux & Thomas Stenger & Marinette Thébault, 2016. "Typologie Et Cartographie Des Medias Sociaux Sous L'Angle Des Usages Et Des Comportements De Consommateur," Post-Print halshs-02530203, HAL.

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