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Faire parler les mots : vers un cadre méthodologique pour l’analyse thématique des réponses aux questions ouvertes

Author

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  • Stéphane Ganassali

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Cet article vise à fournir aux chercheurs et aux praticiens un guide méthodologique pour mener leurs analyses thématiques sur les données textuelles issues de réponses aux questions ouvertes. Quatre types de méthodes sont présentées, à employer en fonction du volume du corpus et de la pré-existence d'une grille de codification (ou « code-book »). S'appuyant sur deux cas réels (dont l'un exploite 4 936 réponses), l'article propose une illustration concrète des techniques suivantes : tableau des réponses, analyse de contenu automatisée, analyse factorielle des cooccurrences et regroupement par dictionnaire thématique à partir d'une réduction lexicale. L'extraction des verbatims est évoquée enfin comme une illustration possible des résultats issus des analyses préalablement présentées.

Suggested Citation

  • Stéphane Ganassali, 2008. "Faire parler les mots : vers un cadre méthodologique pour l’analyse thématique des réponses aux questions ouvertes," Post-Print halshs-02914371, HAL.
    • Handle: RePEc:hal:journl:halshs-02914371
    DOI: 10.7193/DM.051.55.67
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    Cited by:

    1. Jérôme Lacoeuilhe & Samy Belaïd & Basma Taïeb, 2015. "Relations aux MDD, que nous disent les consommateurs ?," Post-Print hal-01218300, HAL.
    2. Stéphane Ganassali, 2019. "Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us," Post-Print halshs-01959210, HAL.
    3. Samy Belaïd & Philippe Breton & Jérôme Lacoeuilhe, 2016. "Rethinking offers MDD : the fresh perspective of developers and store managers combined [Repenser l'offre des MDD : le regard croisé des développeurs et des managers de rayon]," Post-Print hal-01413628, HAL.

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