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Conceptualisation et mesure de la « communication perçue » : une application au contexte sénégalais de prévention du SIDA

Author

Listed:
  • Abdou Bariyou Kitoyi

    (UCAD - Université Cheikh Anta Diop de Dakar [Sénégal])

  • Abdou Karim

    (UCAD - Université Cheikh Anta Diop de Dakar [Sénégal])

Abstract

Cet article se focalise sur un aspect de la santé au Sénégal, les programmes de communication en matière de prévention contre le VIH/sida. Son objectif est d'étudier le concept de la communication perçue pour en souligner les différentes dimensions. Au terme d'une conceptualisation à travers l'élaboration d'une échelle de mesure par une approche hypothético-déductive, il ressort que la communication perçue est un concept multidimensionnel cernable sous deux approches : l'une basée sur la source ou l'émet-teur du message et l'autre centrée sur le message lui-même (son contenu).

Suggested Citation

  • Abdou Bariyou Kitoyi & Abdou Karim, 2013. "Conceptualisation et mesure de la « communication perçue » : une application au contexte sénégalais de prévention du SIDA," Post-Print halshs-01860098, HAL.
    • Handle: RePEc:hal:journl:halshs-01860098
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01860098
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    1. repec:dau:papers:123456789/654 is not listed on IDEAS
    2. Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
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