IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-01860098.html
   My bibliography  Save this paper

Conceptualisation et mesure de la « communication perçue » : une application au contexte sénégalais de prévention du SIDA

Author

Listed:
  • Abdou Bariyou Kitoyi

    (UCAD - Université Cheikh Anta Diop de Dakar [Sénégal])

  • Abdou Karim

    (UCAD - Université Cheikh Anta Diop de Dakar [Sénégal])

Abstract

Cet article se focalise sur un aspect de la santé au Sénégal, les programmes de communication en matière de prévention contre le VIH/sida. Son objectif est d'étudier le concept de la communication perçue pour en souligner les différentes dimensions. Au terme d'une conceptualisation à travers l'élaboration d'une échelle de mesure par une approche hypothético-déductive, il ressort que la communication perçue est un concept multidimensionnel cernable sous deux approches : l'une basée sur la source ou l'émet-teur du message et l'autre centrée sur le message lui-même (son contenu).

Suggested Citation

  • Abdou Bariyou Kitoyi & Abdou Karim, 2013. "Conceptualisation et mesure de la « communication perçue » : une application au contexte sénégalais de prévention du SIDA," Post-Print halshs-01860098, HAL.
    • Handle: RePEc:hal:journl:halshs-01860098
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01860098
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-01860098/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:dau:papers:123456789/654 is not listed on IDEAS
    2. Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Julie Olivero & Pierre Batteau, 2013. "L'entreprise face aux risques environnementaux : Enquête sur la gestion de 196 établissements industriels dans cinq agglomérations littorales en France," Post-Print hal-02274469, HAL.
    2. Zied Louizi & Mohamed Ali Boujelbene, 2016. "L'impact des caractéristiques du système d'information comptable et de l'incertitude environnementale sur la performance financière : Cas des PME tunisiennes," Post-Print hal-02273549, HAL.
    3. Sonda DAOUD BEN ARAB, 2022. "Quality Management Practices and Innovation: the Moderating Effect of ISO 9001 Certification," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2177-2202, September.
    4. Boutros Dgheim & Wadad Saad, 2019. "Senior Entrepreneurship in Lebanon: Determinants of Intentions," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(6), pages 1-45, June.
    5. Jean-Marc Decaudin & Meriem Mengi Elayoubi, 2010. "Une comparaison des jugements de publicités par les consommateurs Italiens et Français : une explication par les variables d'exécution publicitaire," Post-Print hal-02101564, HAL.
    6. Leyla Jaoued-Abassi & Lilia Smaoui, 2007. "Impact de la vitrine du point de vente sur les réactions du consommateur : une étude exploratoire," Post-Print hal-01128169, HAL.
    7. Fatima Zahra Agzit & Hind Moussaid & Mohamed Sidmou & Mohamed Benmoussa, 2017. "Les Determinants De L’Attitude Des Consommateurs Envers Les Nouvelles Strategies Des Distributeurs : Analyse Qualitative Exploratoire Appliquee Au Cas Des Aliments Sante Vendus Sous Mdd," Post-Print hal-01757765, HAL.
    8. Francois FULCONIS & Jean-Laurent VIVIANI, 2010. "Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(1(9)), pages 27-40.
    9. Alice Anberrée & Charlène Arnaud, 2017. "Analyse compréhensive du PIA Parcours en sciences et techniques pour la réussite des jeunes ligériens," Working Papers hal-02331570, HAL.
    10. Dominique Baruel Bencherqui & Anne Janand & Mohamed Kefi, 2017. "Gender as a discriminating factor in employee networking and intention to develop employability through career strategies," Post-Print hal-01856609, HAL.
    11. Jérôme Lacoeuilhe & Samy Belaïd & Basma Taïeb, 2015. "Relations aux MDD, que nous disent les consommateurs ?," Post-Print hal-01218300, HAL.
    12. Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-02146997, HAL.
    13. Salma Echcharqy, 2020. "Collaborative Growth: The Relationship between the Development Mode and the Profile of Moroccan SME," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 109-116.
    14. Fazel Hesham & Harizi Riadh & Nasr Khouadja Sihem, 2021. "What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior?," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
    15. Julie Olivero & Pierre Batteau, 2012. "Les risques industrialo-environnementaux perçus par les entreprises et impacts sur les décisions en matière de gestion. Etude exploratoire sur les bassins industriels de Gardanne et de Fos-Berre," Post-Print hal-02274494, HAL.
    16. Marie-Laure Mourre & Patricia Gurviez, 2015. "Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac," Post-Print hal-01443801, HAL.
    17. Thierry Poulain-Rehm & Xavier Lepers, 2012. "Does Employee Ownership Benefit Value Creation? The Case of France (2001–2005)," Post-Print hal-01382074, HAL.
    18. Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-01631076, HAL.
    19. Denis Gnanzou, 2013. "L'environnement dans la pratique RSE des entreprises dans les PVD, une étude empirique portant sur les entreprises ivoiriennes," Post-Print halshs-01860075, HAL.
    20. Clément Desgourdes & Daniel Leroy, 2019. "Measuring the influence of sensegiving on employees' commitment to work during a period of organizational change [Mesure de l’influence du sensegiving sur l’engagement au travail des salariés en pé," Post-Print hal-02442644, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-01860098. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.