IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01443801.html
   My bibliography  Save this paper

Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac

Author

Listed:
  • Marie-Laure Mourre

    (GrilsG - ISG - Institut supérieur de gestion)

  • Patricia Gurviez

    (GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

Abstract

Nous proposons et testons une extension du modèle du comportement planifié pour modéliser la résistance aux messages de prévention-santé. Nos résultats portent sur une publicité anti-tabac et indiquent que la détection de l'intention persuasive, l'orientation régulatrice de promotion et le contrôle comportemental perçu augmentent la résistance à la persuasion.

Suggested Citation

  • Marie-Laure Mourre & Patricia Gurviez, 2015. "Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac," Post-Print hal-01443801, HAL.
    • Handle: RePEc:hal:journl:hal-01443801
    DOI: 10.1177/0767370115571051
    Note: View the original document on HAL open archive server: https://hal.science/hal-01443801
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01443801/document
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0767370115571051?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Karine Gallopel & Patrick Gabriel & Marine Le Gall-Ely & Sophie Rieunier & Bertrand Urien, 2013. "Plain packaging and public health: the case of tobacco," Post-Print halshs-00744062, HAL.
    2. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    4. repec:dau:papers:123456789/654 is not listed on IDEAS
    5. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
    6. Bastien, Philippe & Vinzi, Vincenzo Esposito & Tenenhaus, Michel, 2005. "PLS generalised linear regression," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 17-46, January.
    7. Bearden, William O & Hardesty, David M & Rose, Randall L, 2001. "Consumer Self-Confidence: Refinements in Conceptualization and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 121-134, June.
    8. Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
    9. Gallopel-Morvan, Karine & Gabriel, Patrick & Le Gall-Ely, Marine & Rieunier, Sophie & Urien, Bertrand, 2013. "Plain packaging and public health: The case of tobacco," Journal of Business Research, Elsevier, vol. 66(1), pages 133-136.
    10. Karine Gallopel & Patrick Gabriel & Marine Le Gall-Ely & Sophie Rieunier & Bertrand Urien, 2011. "The use of visual warnings in social marketing: The case of tobacco," Post-Print halshs-00601101, HAL.
    11. Gallopel-Morvan, Karine & Gabriel, Patrick & Le Gall-Ely, Marine & Rieunier, Sophie & Urien, Bertrand, 2011. "The use of visual warnings in social marketing: The case of tobacco," Journal of Business Research, Elsevier, vol. 64(1), pages 7-11, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marysia Ogrodnik, 2016. "Investigating the determinants of smoking cessation: from the desire to quit to the effective attempt," Post-Print halshs-01379240, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tessitore, Tina & Geuens, Maggie, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Journal of Business Research, Elsevier, vol. 95(C), pages 38-48.
    2. Chi Hong Leung, 2019. "Is usage of visual images in online marketing effective?," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 9(6), pages 147-156, June.
    3. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    4. Lafrenière, Darquise & Hurlimann, Thierry & Menuz, Vincent & Godard, Béatrice, 2014. "Evaluation of a cartoon-based knowledge dissemination intervention on scientific and ethical challenges raised by nutrigenomics/nutrigenetics research," Evaluation and Program Planning, Elsevier, vol. 46(C), pages 103-114.
    5. Kânoğlu-Özkan, Dilge Güldehen & Soytaş, Uğur, 2022. "The social acceptance of shale gas development: Evidence from Turkey," Energy, Elsevier, vol. 239(PC).
    6. Nguyen, Stephanie & Nicod, Lionel & Llosa, Sylvie, 2024. "Preventing bypass on sharing economy platforms: The impact of message framing on users’ bypass intention," Journal of Business Research, Elsevier, vol. 179(C).
    7. Yi-Fen Chen & Shi-Han Chang, 2016. "The online framing effect: the moderating role of warning, brand familiarity, and product type," Electronic Commerce Research, Springer, vol. 16(3), pages 355-374, September.
    8. Rizal Edy Halim, 2019. "Warning Label Placement: The Difference Effect of Social Risk and Health Risk Consequences," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 282-297.
    9. Loureiro, Sandra Maria Correia & Araújo, Cristiano Mineiro Branco de, 2014. "Luxury values and experience as drivers for consumers to recommend and pay more," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 394-400.
    10. Olivier Droulers & Karine Gallopel-Morvan & Sophie Lacoste-Badie & Mathieu Lajante, 2017. "The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods," Post-Print halshs-02024739, HAL.
    11. Senyuz, Aysu & Hasford, Jonathan, 2022. "The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications," Journal of Business Research, Elsevier, vol. 139(C), pages 106-120.
    12. Koller, Monika & Floh, Arne & Zauner, Alexander & Rusch, Thomas, 2013. "Persuasibility and the self – Investigating heterogeneity among consumers," Australasian marketing journal, Elsevier, vol. 21(2), pages 94-104.
    13. Béatrice Parguel & Renaud Lunardo & Jean-Charles Chebat, 2012. "Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands Attitude," Post-Print halshs-00704000, HAL.
    14. Sonda DAOUD BEN ARAB, 2022. "Quality Management Practices and Innovation: the Moderating Effect of ISO 9001 Certification," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2177-2202, September.
    15. Sharma, Varinder M. & Klein, Andreas, 2020. "Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    16. Hardesty, David M. & Bearden, William O., 2004. "The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs," Journal of Business Research, Elsevier, vol. 57(2), pages 98-107, February.
    17. Wu, Po-Hsuan & Lin, Chieh-Peng, 2016. "Learning to foresee the effects of social identity complexity and need for social approval on technology brand loyalty," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 188-197.
    18. Davis, Cassandra Denise & Burton, Scot, 2019. "Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods," Journal of Business Research, Elsevier, vol. 104(C), pages 271-282.
    19. Muhammad Rizwan & Muhammad Nasir Jamal & Zain-Ul-Abidin & Khadeeja Gul Zareen & Arslan Khan & Barza Farhat & Rashid Khan, 2013. "The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 220-236, February.
    20. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01443801. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.