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Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac

Author

Listed:
  • Marie-Laure Mourre

    (GrilsG - ISG - Institut supérieur de gestion)

  • Patricia Gurviez

    (GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

Abstract

Nous proposons et testons une extension du modèle du comportement planifié pour modéliser la résistance aux messages de prévention-santé. Nos résultats portent sur une publicité anti-tabac et indiquent que la détection de l'intention persuasive, l'orientation régulatrice de promotion et le contrôle comportemental perçu augmentent la résistance à la persuasion.

Suggested Citation

  • Marie-Laure Mourre & Patricia Gurviez, 2015. "Proposition d’un modèle intégrateur de la résistance aux messages anti-tabac," Post-Print hal-01443801, HAL.
    • Handle: RePEc:hal:journl:hal-01443801
    DOI: 10.1177/0767370115571051
    Note: View the original document on HAL open archive server: https://hal.science/hal-01443801
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    References listed on IDEAS

    as
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    Cited by:

    1. Marysia Ogrodnik, 2016. "Investigating the determinants of smoking cessation: from the desire to quit to the effective attempt," Post-Print halshs-01379240, HAL.

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