IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01631076.html
   My bibliography  Save this paper

Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet
[La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la vente de vin par Internet]

Author

Listed:
  • Thomas Stenger

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

L'analyse des sites web des principaux cavistes en ligne et la mobilisation des travaux de Hatchuel sur la prescription permettent de proposer un cadre général pour l'étude et la conception de la relation d'achat en ligne autour de sept dimensions. Ce travail conduit ainsi à (ré)introduire le concept de prescripteur en marketing. Résumé A survey of the main french websites of wine selling on the Internet and the use of Hatchuel's works on " prescription relationship " drive to submit a framework to study and conceive online shopping around seven dimensions. This research work, therefore, allows the (re)introduction of the " prescriber " in marketing. Abstract Key w or ds : Prescription-Recommendation-Interactivity-Internet-Online shopping-Customer relationship-Decision aid – Wine.

Suggested Citation

  • Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-01631076, HAL.
    • Handle: RePEc:hal:journl:hal-01631076
    Note: View the original document on HAL open archive server: https://hal.science/hal-01631076
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01631076/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
    2. repec:dau:papers:123456789/654 is not listed on IDEAS
    3. Bernard Pras & Yves Evrard & Elyette Roux, 2003. "Market : études et recherches en marketing - Fondements, méthodes," Post-Print halshs-00150660, HAL.
    4. Joseph Alba & Chris Janiszewski & Richard Lutz & Alan Sawyer & Stacy Wood & John Lynch & Barton Weitz, 1998. "Achat interactif à domicile : Quels avantages pour les consommateurs, les distributeurs et les producteurs présents sur le marché électronique?," Post-Print hal-02017823, HAL.
    5. Ariely, Dan, 2000. "Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 233-248, September.
    6. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas Stenger, 2006. "Prescription In Online Shopping : Proposal Of A Conceptual Framework Based On Wine Selling On The Internet [La prescription dans le commerce en ligne : proposition d’un cadre conceptuel issu de la ," Post-Print hal-02146997, HAL.
    2. Suri, Rajneesh & Cai, Jane Zhen & Monroe, Kent B. & Thakor, Mrugank V., 2012. "Retailers’ Merchandise Organization and Price Perceptions," Journal of Retailing, Elsevier, vol. 88(1), pages 168-179.
    3. Tianshi Li & Wenli Li & Yuqing Zhao & Jingpei Ma, 2023. "Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival," Electronic Commerce Research, Springer, vol. 23(1), pages 331-364, March.
    4. Punj, Girish & Moore, Robert, 2009. "Information search and consideration set formation in a web-based store environment," Journal of Business Research, Elsevier, vol. 62(6), pages 644-650, June.
    5. Gupta, Pranjal & Yadav, Manjit S. & Varadarajan, Rajan, 2009. "How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace," Journal of Retailing, Elsevier, vol. 85(2), pages 159-176.
    6. Gavan J. Fitzsimons & Donald R. Lehmann, 2004. "Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses," Marketing Science, INFORMS, vol. 23(1), pages 82-94, September.
    7. Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010. "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management ERS-2010-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    8. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    9. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    10. Ana Alina Tudoran, 2022. "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 351-374, March.
    11. Shiri Melumad & Rhonda Hadi & Christian Hildebrand & Adrian F. Ward, 2020. "Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 7(3), pages 90-101, October.
    12. Eric Johnson & Suzanne Shu & Benedict Dellaert & Craig Fox & Daniel Goldstein & Gerald Häubl & Richard Larrick & John Payne & Ellen Peters & David Schkade & Brian Wansink & Elke Weber, 2012. "Beyond nudges: Tools of a choice architecture," Marketing Letters, Springer, vol. 23(2), pages 487-504, June.
    13. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    14. Lurie, Nicholas H. & Wen, Na, 2014. "Simple Decision Aids and Consumer Decision Making," Journal of Retailing, Elsevier, vol. 90(4), pages 511-523.
    15. Chen, Jie & Teng, Lefa & Yu, Ying & Yu, Xueer, 2016. "The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence," Journal of Business Research, Elsevier, vol. 69(2), pages 467-475.
    16. Aksoy, Lerzan & Cooil, Bruce & Lurie, Nicholas H., 2011. "Decision Quality Measures in Recommendation Agents Research," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 110-122.
    17. Nathan M. Fong, 2017. "How Targeting Affects Customer Search: A Field Experiment," Management Science, INFORMS, vol. 63(7), pages 2353-2364, July.
    18. Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.
    19. Bistra Vassileva & Yordan Ivanov, 2017. "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 124-134, October.
    20. Fernandes, Semila & Venkatesh, V.G. & Panda, Rajesh & Shi, Yangyan, 2021. "Measurement of factors influencing online shopper buying decisions: A scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01631076. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.