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Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix
[Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique]

Author

Listed:
  • Olivier Mevel

    (UBO UFR DSE - Université de Bretagne Occidentale - UFR Droit et sciences économiques - UBO - Université de Brest)

  • Thierry Morvan

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Nélida Morvan

    (UR - Université de Rennes)

  • Magali Jara

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Dany Vyt

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article aims to study drive-in users' experiences. It focuses on identifying key variables that enable the prediction of the customer's recommendation behavior. An empirical study was carried out in Brittany. In light of the results, the importance of the point of withdrawal satisfaction rate is noted as a key factor of success.

Suggested Citation

  • Olivier Mevel & Thierry Morvan & Nélida Morvan & Magali Jara & Dany Vyt, 2017. "Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix [Le Drive, service complémentaire ou can," Post-Print halshs-01806408, HAL.
    • Handle: RePEc:hal:journl:halshs-01806408
    DOI: 10.1080/12507970.2017.1336950
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01806408
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    References listed on IDEAS

    as
    1. Pierre-Alain Guillo, 2008. "Les stratégies d’expansion dans la distribution : le cas des maxidiscompteurs en France," Post-Print halshs-02914381, HAL.
    2. Pierre Baranger & Godefroy Dang Nguyen & Yvan Leray & Olivier Mevel, 2009. "Le management opérationnel des services," Post-Print hal-01443583, HAL.
    3. Michèle Heitz & Jean-Pierre Douard & Gérard Cliquet, 2011. "Grande distribution alimentaire et " drive " : une solution à la mobilité des consommateurs ?," Post-Print halshs-00628216, HAL.
    4. Marie-Christine Gahinet, 2014. "Les nouveaux formats alimentaires de proximité : regards croisés des distributeurs et des consommateurs," Post-Print halshs-01244568, HAL.
    Full references (including those not matched with items on IDEAS)

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