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Grande distribution alimentaire et " drive " : une solution à la mobilité des consommateurs ?

Author

Listed:
  • Michèle Heitz

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Jean-Pierre Douard

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The drive-in services for food shopping are increasing in France. Yet there are only few research works concerning this format of retailing, this subject remaining very confidential and "competitive". The aim of this research is to explore this way of shopping with a methodology based on the one hand on quantitative datas providing from localized databases, and on the other hand on a qualitative approach. Especially, a comparative analysis between a drive and the hypermarket which is contiguous is conducted using the flows purchase datas given by a localized database.

Suggested Citation

  • Michèle Heitz & Jean-Pierre Douard & Gérard Cliquet, 2011. "Grande distribution alimentaire et " drive " : une solution à la mobilité des consommateurs ?," Post-Print halshs-00628216, HAL.
    • Handle: RePEc:hal:journl:halshs-00628216
    as

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    Cited by:

    1. Olivier Mevel & Thierry Morvan & Nélida Morvan & Magali Jara & Dany Vyt, 2017. "Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix [Le Drive, service complémentaire ou can," Post-Print halshs-01806408, HAL.
    2. Magali Jara & Dany Vyt & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2018. "Measuring customers benefits of click and collect," Post-Print halshs-01806403, HAL.

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