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Et Si L Eldorado Roumain N Avait Déjà Plus D Avenir ?

Author

Listed:
  • François Cassière

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Après l ouverture du premier cash&carry il y a 11 ans (Metro), l'essor de la distribution roumaine a véritablement débuté en 2001 avec l'installation de Carrefour à Bucarest. Depuis sept ans les distributeurs occidentaux, principalement français (Carrefour, Auchan, Cora, Groupement des Mousquetaires) hollandais (Spar) allemands (Metro, Rewe, Tengelmann) autrichiens (Billa) et belges (Louis Delhaize-Mega Image), se développent à un rythme de plus en plus soutenu. La saturation des marchés domestiques et leurs contraintes législatives, l émergence des PECO, et la recherche de rentabilité poussent ces distributeurs vers l Est. L implantation des points de vente et des centres commerciaux, s'ils contribuent à créer une offre au profit du consommateur, propose de nouvelles règles de concurrence qui mettent déjà en péril l équilibre commercial entre formes de commerce mais menacent le marché de saturation à très court terme. Cet article propose un premier cadre de réflexion général quant au développement de la distribution en Roumanie sous un angle économique, stratégique, urbaniste et commercial. Il vise à analyser et discuter le développement des différentes enseignes en Roumanie tentant de se projeter dans la prochaine décennie et déceler si des similarités existent entre le développement de la distribution Roumaine et celui vécu en France dans un passé récent.

Suggested Citation

  • François Cassière, 2008. "Et Si L Eldorado Roumain N Avait Déjà Plus D Avenir ?," Post-Print hal-04918551, HAL.
    • Handle: RePEc:hal:journl:hal-04918551
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-04918551v1
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    References listed on IDEAS

    as
    1. Ekrem Tatoglu & Mehmet Demirbag & Gokhan Kaplan, 2003. "Motives for Retailer Internationalization to Central and Eastern Europe," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 39(4), pages 40-57, July.
    2. Marc Filser, 1998. "Taille critique et stratégie du distributeur - Analyse théorique et implications managériales," Post-Print halshs-02925795, HAL.
    Full references (including those not matched with items on IDEAS)

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