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Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)

Author

Listed:
  • Grzegorz Karasiewicz

    (Uniwersytet Warszawski, Wydzial Zarzadzania)

  • Mariusz Trojanowski

    (Uniwersytet Warszawski, Wydzial Zarzadzania)

Abstract

The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and describing key dimensions of their strategy. The basic conclusions of the analysis are the following: (1) market dominance of foreign companies in the grocery retail market – their market share was above 50%; (2) the breakthrough year in the process of internationalization was 2001; (3) the most common entry strategy was greenfield direct investment; (4) foreign investors came from highly developed European countries; (5) foreign companies operate on the basis of large-format stores (supermarkets, hypermarkets, discount stores).

Suggested Citation

  • Grzegorz Karasiewicz & Mariusz Trojanowski, 2016. "Internationalization of the Grocery Retail Market in Poland (Internacjonalizacja handlu detalicznego produktow spozywczych w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 19-41.
    • Handle: RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:19-41
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    File URL: https://press.wz.uw.edu.pl/ems/vol14/iss57/1
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    internationalization; de-internationalization; retailing; grocery; Poland;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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