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Taille critique et stratégie du distributeur - Analyse théorique et implications managériales

Author

Listed:
  • Marc Filser

    (UB - Université de Bourgogne)

Abstract

La notion de taille critique a été généralement invoquée par les distributeurs pour justifier les opérations de croissance externe qui demeurent une pratique stratégique importante dans ce secteur. Cet article propose une revue des arguments qui supportent et contredisent l'existence d'une taille critique pouvant guider les décisions stratégiques des distributeurs, et envisage les implications managériales de la remise en cause de cette notion.

Suggested Citation

  • Marc Filser, 1998. "Taille critique et stratégie du distributeur - Analyse théorique et implications managériales," Post-Print halshs-02925795, HAL.
    • Handle: RePEc:hal:journl:halshs-02925795
    DOI: 10.7193/DM.015.07-16
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    Cited by:

    1. Jonathan Dezecot & Nathalie Fleck, 2016. "The Concept Of Artisan-Brand: Exploration Of The Characteristics And Consumers’ Motivations [Le Concept De Marque-Artisan : Exploration Des Caracteristiques Et Des Motivations Des Consommateurs]," Post-Print halshs-02952979, HAL.
    2. Jonathan Dezecot & Nathalie Fleck, 2017. "D'artisan traditionnel à marque artisan : quelle perception de l'artisan par le consommateur ?," Post-Print halshs-02952967, HAL.
    3. repec:ipg:wpaper:2014-370 is not listed on IDEAS
    4. Valérie Moatti & Pierre Dussauge, 2005. "L’influence du mode de développement sur les avantages liés à la taille : une étude empirique dans le secteur de la grande distribution au niveau mondial," Revue Finance Contrôle Stratégie, revues.org, vol. 8(3), pages 145-176, September.
    5. François D'Hauteville, 2000. "La grande distribution alimentaire: la recherche est-elle en phase avec l'histoire?," Économie rurale, Programme National Persée, vol. 255(1), pages 72-85.
    6. repec:ipg:wpaper:2014-373 is not listed on IDEAS

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