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Vision perceptuelle de la variable culturelle chez un distributeur internationalisé : le prisme du discours des managers

Author

Listed:
  • François Cassière

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Rochette Corinne

    (CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

L'internationalisation du distributeur résulte souvent de motivations synergiques, stratégiques ou marketing, pour conquérir de nouveaux consommateurs. Malheureusement, certaines variables, dont la culture, restent en retrait dans la mesure où elles ne sont pas perçues à l'origine comme des facteurs clé de succès par les stratèges. La variable culturelle, du fait de sa complexité, requiert des savoir-faire complexes afin d'optimiser la gestion des ressources humaines à l'international. Mobilisant un protocole qualitatif fondé sur l'analyse discursive, l'article se propose d'analyser la perception de la variable interculturelle de onze managers de la filiale de Carrefour localisée en Roumanie.

Suggested Citation

  • François Cassière & Rochette Corinne & Gilles Paché, 2013. "Vision perceptuelle de la variable culturelle chez un distributeur internationalisé : le prisme du discours des managers," Post-Print hal-04917038, HAL.
    • Handle: RePEc:hal:journl:hal-04917038
    Note: View the original document on HAL open archive server: https://hal.science/hal-04917038v1
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    References listed on IDEAS

    as
    1. Sylvie Chevrier, 2000. "Le management des équipes interculturelles," Post-Print hal-00724042, HAL.
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    Full references (including those not matched with items on IDEAS)

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