IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04731673.html
   My bibliography  Save this paper

Between Humans and Machines : The social construction of the generative AI category

Author

Listed:
  • Stine Grodal

    (Northeastern University [Boston])

  • Jaekyung Ha

    (EM - EMLyon Business School)

  • Elizabeth Hood

    (USC - University of Southern California)

  • Micah Rajunov

    (QSB - Questrom School of Business - BU - Boston University [Boston])

Abstract

ChatGPT's debut in 2022 heralded the entry of generative AI into mainstream public attention. The radical technology could do what no machine had done before: mimic humans' complex linguistic abilities. The ghost had entered the machine. In their essay, Phillips, Kalvapalle and Kennedy (2024) argue that one of the important aspects of generative AI is that it participates in the social construction of categories. Many other technologies also participate in the social construction of categories, yet this process often goes unnoticed. Why? We argue that the degree to which technologies are perceived to participate in the social construction process depends on three elements: the degree to which we anthropomorphize the technology, whether its affordances allow for easy interaction, and the vested interests of powerful stakeholders. We agree that humans and machines co-construct categories, but we argue that this process is itself socially constructed through an iterative process among participating stakeholders.

Suggested Citation

  • Stine Grodal & Jaekyung Ha & Elizabeth Hood & Micah Rajunov, 2024. "Between Humans and Machines : The social construction of the generative AI category," Post-Print hal-04731673, HAL.
  • Handle: RePEc:hal:journl:hal-04731673
    DOI: 10.1177/26317877241275125
    Note: View the original document on HAL open archive server: https://hal.science/hal-04731673v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04731673v1/document
    Download Restriction: no

    File URL: https://libkey.io/10.1177/26317877241275125?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04731673. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.