IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04611275.html
   My bibliography  Save this paper

Ethical marketing in light of childhood: Wall’s “ethical poetic circle” applied to the food sector
[Le marketing éthique à la lumière de l'enfance : le « cercle poétique éthique » de Wall appliqué au secteur alimentaire]

Author

Listed:
  • Laëtitia Condamin

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Valérie Inés de la Ville

    (CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers, Axe 1 (2022-2027) : "Vulnérabilités et risques" (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers [UAR 3565] - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

Abstract

Based on in-depth interviews with fifteen marketing managers from the food industry, this article explores how these managers constantly construct and reconstruct the ethical meaning of their practice. We suggest analysing the recurring problem of marketing ethics through the prism of childhood, following Wall (2010) who proposes a new form of ethical reflection through the metaphor of the ethical poetic circle. The latter, applied to food marketing, leads us to re-examine the role of the marketing function, to glimpse the limits of the concept of social responsibility in marketing, and to explore the virtues of an ethical approach which is specific to each sector. This pragmatic approach to ethics requires genuine deliberation with stakeholders.

Suggested Citation

  • Laëtitia Condamin & Valérie Inés de la Ville, 2024. "Ethical marketing in light of childhood: Wall’s “ethical poetic circle” applied to the food sector [Le marketing éthique à la lumière de l'enfance : le « cercle poétique éthique » de Wall appliqué ," Post-Print hal-04611275, HAL.
    • Handle: RePEc:hal:journl:hal-04611275
    DOI: 10.34699/rido.2024.38
    Note: View the original document on HAL open archive server: https://hal.science/hal-04611275
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04611275/document
    Download Restriction: no
    File URL: https://libkey.io/10.34699/rido.2024.38?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. O. C. Ferrell & Victoria L. Crittenden & Linda Ferrell & William F. Crittenden, 2013. "Theoretical development in ethical marketing decision making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 51-60, June.
    2. Laczniak, Gene R. & Murphy, Patrick E., 2019. "The role of normative marketing ethics," Journal of Business Research, Elsevier, vol. 95(C), pages 401-407.
    3. Pascale Ezan & Mathilde Gollety & Nathalie Guichard & Valérie Hémar-Nicolas, 2021. "Les enfants, des mangeurs, des consommateurs et des citoyens," Post-Print hal-04154691, HAL.
    4. Ward, Scott, 1974. "Consumer Socialization," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 1-14, Se.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    2. Lim, Weng Marc & O'Connor, Peter & Nair, Sumesh & Soleimani, Samaneh & Rasul, Tareq, 2023. "A foundational theory of ethical decision-making: The case of marketing professionals," Journal of Business Research, Elsevier, vol. 158(C).
    3. Laetitia Condamin & Valérie-Inès de La Ville, 2023. "Make ethical marketing happen: a performative approach to managers’ identity work in the food industry [Faire advenir un marketing éthique : analyse de la performativité du travail identitaire des ," Post-Print halshs-04003393, HAL.
    4. Lionel Nicod & Sylvie Llosa, 2018. "How should customers be trained in their role as coproducers? The influence of training and its characteristics on the benefits of coproduction," Post-Print hal-03513344, HAL.
    5. Zsótér, Boglárka & Nagy, Péter, 2012. "Our Everyday Emotions and Finances – The role money-related attitudes and materialistic orienta-tion play in developing financial culture," Public Finance Quarterly, Corvinus University of Budapest, vol. 57(3), pages 286-297.
    6. Lin, Guyang & Li, Mimi & Xing, Yuqing & Guo, Fumei & Lin, Pearl M.C., 2023. "The contagion effect on children's consumption decision," Annals of Tourism Research, Elsevier, vol. 103(C).
    7. Kadoya, Yoshihiko & Khan, Mostafa Saidur Rahim, 2020. "What determines financial literacy in Japan?," Journal of Pension Economics and Finance, Cambridge University Press, vol. 19(3), pages 353-371, July.
    8. Ashley Larsen Gibby & Logan Pettit & E. Jeffrey Hill & Jeremy Yorgason & Erin Kramer Holmes, 2021. "Implicit and Explicit Childhood Financial Socialization: Protective Factors for Marital Financial Disagreements," Journal of Family and Economic Issues, Springer, vol. 42(2), pages 225-236, June.
    9. Stephen Ntuara Kiriinya, 2014. "Determinants of Children's Influence on Family Purchase Decisions in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 325-339, July.
    10. Williams, Janine & Ashill, Nicholas & Thirkell, Peter, 2016. "How is value perceived by children?," Journal of Business Research, Elsevier, vol. 69(12), pages 5875-5885.
    11. Basu, Rituparna & Sondhi, Neena, 2014. "Child socialization practices: Implications for retailers in emerging markets," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 797-803.
    12. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    13. Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
    14. NDOU, Adam, 2023. "Parental Financial Socialisation And Socioeconomic Status," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 27(1), pages 39-58, March.
    15. Phani Tej Adidam & Irene F. Shaker & Sherief Atef Ahmed Wahid El-Din, 2022. "The Relationship between Parental Styles and Food Attitude of Children Towards Vegetarianism," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 8(1), pages 22-30, 03-2022.
    16. Yanping Gong & Jian Li & Julan Xie & Long Zhang & Qiuyin Lou, 2022. "Will “Green” Parents Have “Green” Children? The Relationship Between Parents’ and Early Adolescents’ Green Consumption Values," Journal of Business Ethics, Springer, vol. 179(2), pages 369-385, August.
    17. Yang, Zhiyong & Kim, Chankon & Laroche, Michel & Lee, Hanjoon, 2014. "Parental style and consumer socialization among adolescents: A cross-cultural investigation," Journal of Business Research, Elsevier, vol. 67(3), pages 228-236.
    18. Minchao Jin & Zibei Chen, 2020. "Comparing Financial Socialization and Formal Financial Education: Building Financial Capability," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(2), pages 641-656, June.
    19. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    20. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04611275. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.