IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04516173.html
   My bibliography  Save this paper

Icon of the Seas : vers une multiplication sans limite des « malls flottants » ?

Author

Listed:
  • Gilles Paché

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

More than just a cruise ship of impressive dimensions, the Icon of the Seas, commissioned in January 2024 by Royal Caribbean, is the symbol of a well-known experiential approach widely studied in marketing: retailtainment. This ship takes the fundamentals of the North American mall model and gives it a "new lease of life." This article uses the archetypal case of the Icon of the Seas to examine the possible reinvention of a model considered to be in decline, particularly with the proliferation of dead malls around the world. The author draws on the constituent elements of retailtainment to introduce the original notion of the "floating mall." Beyond the nesting of commercial and recreational activities, the loss of all spatiotemporal reference points is one of the characteristics of the "floating mall," allowing it to be an equivalent of the traditional mall.

Suggested Citation

  • Gilles Paché, 2024. "Icon of the Seas : vers une multiplication sans limite des « malls flottants » ?," Post-Print hal-04516173, HAL.
    • Handle: RePEc:hal:journl:hal-04516173
    Note: View the original document on HAL open archive server: https://hal.science/hal-04516173
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04516173/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lowry, James R., 1997. "The life cycle of shopping centers," Business Horizons, Elsevier, vol. 40(1), pages 77-86.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sanjeev Prashar & Harvinder Singh & Chandan Parsad & T. Sai Vijay, 2017. "Predicting Indian Shoppers’ Malls Loyalty Behaviour," Vikalpa: The Journal for Decision Makers, , vol. 42(4), pages 234-250, December.
    2. Rafał Blazy & Rita Łabuz, 2022. "Spatial Distribution and Land Development Parameters of Shopping Centers Based on GIS Analysis: A Case Study on Kraków, Poland," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
    3. Abrudan Ioana N. & Dabija Dan Cristian, 2009. "The Life Cycle Of Shopping Centers And Possible Revitalization Strategies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 536-541, May.
    4. Ana Ferreira & Manuel Duarte Pinheiro & Jorge Brito & Ricardo Mateus & Vitor Sousa, 2023. "Water Intensity Indicators in the Global Retail Sector," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 37(1), pages 219-234, January.
    5. Escudero-Gómez, Luis Alfonso, 2024. "Shopping centers challenging decline: Competitive strategies in three case studies from Madrid's urban area," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    6. Weththasinghe, K.K. & Stephan, A. & Francis, V. & Tiwari, P., 2022. "Improving material selection in shopping centres through a parametric life cycle embodied flow and material cost analysis model," Renewable and Sustainable Energy Reviews, Elsevier, vol. 165(C).

    More about this item

    Keywords

    Distorsion temporelle; Mall; Marketing expérientiel; Navires de croisière;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04516173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.