TV advertising engagement as a state of immersion and presence
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DOI: 10.1016/j.jbusres.2017.03.001
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References listed on IDEAS
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Cited by:
- Ronald Conlin & Steven Bauer, 2022. "Examining the impact of differing guilt advertising appeals among the Generation Z cohort," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 289-308, June.
- Abbasi, Amir Zaib & Tsiotsou, Rodoula H. & Hussain, Khalil & Rather, Raouf Ahmad & Ting, Ding Hooi, 2023. "Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Benoit, Ilgım Dara & Miller, Elizabeth G., 2022. "Enhancing creativity perception through fear," Journal of Business Research, Elsevier, vol. 139(C), pages 1084-1098.
- Nathalie Fleck-Dousteyssier & Amélie Lachat & Emmanuelle Le Nagard, 2021. "L’hyperréalisme induit par les images en ultra-haute définition : Quand l'amélioration de la qualité de l'image détériore l'expérience de visionnage," Post-Print hal-04455259, HAL.
- Mulier, Lana & Slabbinck, Hendrik & Vermeir, Iris, 2021. "This Way Up: The Effectiveness of Mobile Vertical Video Marketing," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 1-15.
- Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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Keywords
Advertising engagement; TV advertising; Immersion; Presence;All these keywords.
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