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The Artificial Intelligence In E-Commerce

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  • Amina Badreddine

    (UMBB - Université M'Hamed Bougara Boumerdes)

Abstract

With the rapid progress of science, technology, and our economy, we see artificial intelligence (AI) being used more and more in various areas. It has a significant impact on our work and lifestyle. Artificial intelligence (AI) is a leading technology of the current age of the Fourth Industrial Revolution (Industry 4.0 or 4IR), with the capability of incorporating human behavior and intelligence into machines or systems. In the field of e-commerce, AI is broadly applied and has shown promising results. AI has emerged as crucial driving force for the growth of E-commerce. The proposed paper will shed light on how AI is being applied in the Ecommerce industry and the impact of AI on Ecommerce portals. It examines the application of AI in areas such as AI assistants, image research, recommendation systems, and optimized pricing. This research explores how AI greatly affects and benefits the development of E-commerce.

Suggested Citation

  • Amina Badreddine, 2023. "The Artificial Intelligence In E-Commerce," Post-Print hal-04379642, HAL.
    • Handle: RePEc:hal:journl:hal-04379642
    Note: View the original document on HAL open archive server: https://hal.science/hal-04379642
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    References listed on IDEAS

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    1. Martin Adam & Michael Wessel & Alexander Benlian, 2021. "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 427-445, June.
    2. Lin Li & Kyung Young Lee & Emmanuel Emokpae & Sung-Byung Yang, 2021. "What makes you continuously use chatbot services? Evidence from chinese online travel agencies," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 575-599, September.
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