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La digitalisation et l'entrepreneuriat rural au Maroc : les défis de relance post-covid-19

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Listed:
  • Mohammed Belbachir

    (fsjes Agdal - Economie et Gestion - FSJES Rabat)

  • Zammar Rachid

Abstract

The current situation characterised by the spread of the coronavirus pandemic and the forecast programming of the post-Covid period require the integration of new, more innovative actions. Hence the propensity to digitalization and the change linked to the introduction of digital technology in all the company's processes become an inevitable necessity.To this end, the main objective of this paper is to provide a holistic view of digitalization and rural entrepreneurship in Morocco. To this end, a survey was carried out through the distribution of a mixed quantitative and qualitative questionnaire to 40 businesses in the Ouezzane. The results of this investigation revealed that digitalisation can contribute to the promotion of entrepreneurship in the rural world in Morocco.

Suggested Citation

  • Mohammed Belbachir & Zammar Rachid, 2021. "La digitalisation et l'entrepreneuriat rural au Maroc : les défis de relance post-covid-19," Post-Print hal-03583623, HAL.
    • Handle: RePEc:hal:journl:hal-03583623
    DOI: 10.34874/IMIST.PRSM/reinnova-v3i11.30898
    Note: View the original document on HAL open archive server: https://hal.science/hal-03583623
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    References listed on IDEAS

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    1. Fernando F. Suarez & Michael A. Cusumano & Steven J. Kahl, 2013. "Services and the Business Models of Product Firms: An Empirical Analysis of the Software Industry," Management Science, INFORMS, vol. 59(2), pages 420-435, November.
    2. Max S. Wortman, 1990. "Rural entrepreneurship research: An integration into the entrepreneurship field," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 329-344.
    3. Matteo Sostero & Santo Milasi & John Hurley & Enrique Fernandez-Macias & Martina Bisello, 2020. "Teleworkability and the COVID-19 crisis: a new digital divide?," JRC Working Papers on Labour, Education and Technology 2020-05, Joint Research Centre.
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