Combining phenomenology and sociology : the use of « consumer careers » as an objectivation tool for interpretive consumer research
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References listed on IDEAS
- Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
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Keywords
Interpretive consumer research; Consumer careers; Acculturation; Consumption subcultures; Netnography; Manga;All these keywords.
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