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How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid

Author

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  • Christopher Hautbois

    (CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans)

  • Milena M. Parent

    (uOttawa - Université d'Ottawa [Ontario])

  • Benoît Séguin

    (uOttawa - Université d'Ottawa [Ontario])

Abstract

While understanding the planning and hosting of major sporting events is a popular research area, less is known about the bid process despite the potential economic and political spinoffs. Some studies offer criteria for successful bids and even consider the stakeholder network as a key factor. Considering the importance of the stakeholder network, we delve deeper into this area. Using the power, legitimacy and urgency framework by . Mitchell et al. (1997), we examine the 2018 Olympic Winter Games' French national bid competition (four candidacies) to analyse the stakeholder relationships, identify their salience and then determine stakeholder-based bid key success factors. Archival material and 28 interviews were analysed. We notably found that to increase the probability of winning, no actor alone should have a definitive status, the sport stakeholder group should have at least the expectant status, and no strategic stakeholder should have the latent status. We also find that a three-level analysis of the stakeholder network allows for a greater understanding of the bid governance and process dynamics at play, which help to elucidate a successful bid. We contribute to the literature by (a) showing how stakeholder salience analysis can assist in understanding the bid network governance structure; (b) demonstrating that stakeholder salience depends on the level which is analysed (local, between bids, and with the event owner), the stage (deciding to bid, national bid competition, national bid win/international competition), and the case/context; and (c) determining stakeholder-based key bid success factors such as who should and should not be more salient in the bid process. © 2012 Sport Management Association of Australia and New Zealand.

Suggested Citation

  • Christopher Hautbois & Milena M. Parent & Benoît Séguin, 2012. "How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid," Post-Print hal-03550776, HAL.
    • Handle: RePEc:hal:journl:hal-03550776
    DOI: 10.1016/j.smr.2012.01.002
    Note: View the original document on HAL open archive server: https://hal.science/hal-03550776v1
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    References listed on IDEAS

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    1. Robert A. BAADE & Robert W. BAUMANN & Victor A. MATHESON, 2010. "Slippery Slope ? Assessing The Economic Impact Of The 2002 Winter Olympic Games In Salt Lake City, Utah," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 31, pages 81-92.
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    3. Trevor Mules, 1998. "Taxpayer Subsidies for Major Sporting Events," Sport Management Review, Taylor & Francis Journals, vol. 1(1), pages 25-43, January.
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    5. Richard Pomfret & John K. Wilson & Bernhard Lobmayr, 2009. "Bidding for Sport Mega-Events," School of Economics and Public Policy Working Papers 2009-30, University of Adelaide, School of Economics and Public Policy.
    6. Arne Feddersen & Wolfgang Maennig & Philipp Zimmermann, 2007. "How to Win the Olympic Games - The Empirics of Key Success Factors of Olympic Bids," Working Papers 002, Chair for Economic Policy, University of Hamburg.
    7. Milena Parent & David Deephouse, 2007. "A Case Study of Stakeholder Identification and Prioritization by Managers," Journal of Business Ethics, Springer, vol. 75(1), pages 1-23, September.
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    Cited by:

    1. Parent, Milena M., 2016. "Stakeholder perceptions on the democratic governance of major sports events," Sport Management Review, Elsevier, vol. 19(4), pages 402-416.
    2. Shilbury, David & O’Boyle, Ian & Ferkins, Lesley, 2016. "Towards a research agenda in collaborative sport governance," Sport Management Review, Elsevier, vol. 19(5), pages 479-491.
    3. Aizawa, Kurumi & Wu, Ji & Inoue, Yuhei & Sato, Mikihiro, 2018. "Long-term impact of the Tokyo 1964 Olympic Games on sport participation: A cohort analysis," Sport Management Review, Elsevier, vol. 21(1), pages 86-97.
    4. Parent, Milena M. & Rouillard, Christian & Naraine, Michael L., 2017. "Network governance of a multi-level, multi-sectoral sport event: Differences in coordinating ties and actors," Sport Management Review, Elsevier, vol. 20(5), pages 497-509.

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