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'A true Hero needs a Fetish' : contextualizing fetishism in the contemporary society

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  • Ziyed Guelmami

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

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  • Ziyed Guelmami, 2015. "'A true Hero needs a Fetish' : contextualizing fetishism in the contemporary society," Post-Print hal-03549518, HAL.
    • Handle: RePEc:hal:journl:hal-03549518
    Note: View the original document on HAL open archive server: https://hal.science/hal-03549518
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    References listed on IDEAS

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    1. Belk, Russell W., 1995. "Collecting as luxury consumption: Effects on individuals and households," Journal of Economic Psychology, Elsevier, vol. 16(3), pages 477-490, September.
    2. Karen V. Fernandez & John L. Lastovicka, 2011. "Making Magic: Fetishes in Contemporary Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(2), pages 278-299.
    3. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
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