L'Anti Publicité
Author
Abstract
Suggested Citation
Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-03464902
Download full text from publisher
References listed on IDEAS
- P. K. Else, 1966. "The Incidence Of Advertising In Manufacturing Industries," Oxford Economic Papers, Oxford University Press, vol. 18(1), pages 88-110.
- E. H. Chamberlin, 1964. "The Definition of Selling Costs," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 31(1), pages 59-64.
- M. L. Vidale & H. B. Wolfe, 1957. "An Operations-Research Study of Sales Response to Advertising," Operations Research, INFORMS, vol. 5(3), pages 370-381, June.
- Jacques Fontanel, 1975. "Informatique et sciences économiques," Post-Print hal-03458136, HAL.
- Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
- Norman S. Buchanan, 1942. "Advertising Expenditures: A Suggested Treatment," Journal of Political Economy, University of Chicago Press, vol. 50(4), pages 537-537.
- Comanor, William S & Wilson, Thomas A, 1969. "Advertising and the Advantages of Size," American Economic Review, American Economic Association, vol. 59(2), pages 87-98, May.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Jacques Fontanel, 1979. "L'analyse microéconomique des dépenses publicitaires," Post-Print hal-03156532, HAL.
- Jacques Fontanel, 1979. "Introduction à l'analyse économique de la publicité," Post-Print hal-03156506, HAL.
- Alexander E. Saak, 2012.
"Dynamic Informative Advertising of New Experience Goods,"
Journal of Industrial Economics, Wiley Blackwell, vol. 60(1), pages 104-135, March.
- Saak, Alexander E., 2010. "Dynamic Informative Advertising of New Experience Goods," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61326, Agricultural and Applied Economics Association.
- Saak, Alexander E., 2011. "Dynamic informative advertising of new experience goods:," IFPRI discussion papers 1062, International Food Policy Research Institute (IFPRI).
- Saak, Alexander E., 2011. "Dynamic Informative Advertising of New Experience Goods," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103536, Agricultural and Applied Economics Association.
- C. Clark & Ulrich Doraszelski & Michaela Draganska, 2009. "The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 207-236, June.
- Chan, Tat Y. & Narasimhan, Chakravarthi & Yoon, Yeujun, 2017. "Advertising and price competition in a manufacturer-retailer channel," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 694-716.
- Jacques Fontanel, 1979. "Analyse macroéconomique de la publicité," Post-Print hal-03157809, HAL.
- Thunström, Linda & Nordström, Jonas & Shogren, Jason F., 2015.
"Certainty and overconfidence in future preferences for food,"
Journal of Economic Psychology, Elsevier, vol. 51(C), pages 101-113.
- Linda Thunström & Jonas Nordström & Jason F. Shogren, 2015. "Certainty and Overconfidence in Future Preferences for Food," IFRO Working Paper 2015/04, University of Copenhagen, Department of Food and Resource Economics.
- J. K. Pappalardo, 2022. "Economics of Consumer Protection: Contributions and Challenges in Estimating Consumer Injury and Evaluating Consumer Protection Policy," Journal of Consumer Policy, Springer, vol. 45(2), pages 201-238, June.
- Dhaval M. Dave, 2013. "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers 18830, National Bureau of Economic Research, Inc.
- Thomas de Haan & Theo Offerman & Randolph Sloof, 2015.
"Money Talks? An Experimental Investigation Of Cheap Talk And Burned Money,"
International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 56(4), pages 1385-1426, November.
- Thomas de Haan & Theo Offerman & Randolph Sloof, 2011. "Money talks? An Experimental Investigation of Cheap Talk and Burned Money," Tinbergen Institute Discussion Papers 11-069/1, Tinbergen Institute.
- Eunae Jung & Hyungun Sung, 2017. "The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales," Sustainability, MDPI, vol. 9(3), pages 1-23, March.
- Fabio FIORILLO & Marco LILLA & Stefano STAFFOLANI, 2013. "Advertising Has Got You On The Run. Well-Being, Consumption and Leisure in a GE model," Working Papers 389, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.
- Hattori, Keisuke & Higashida, Keisaku, 2014.
"Misleading advertising and minimum quality standards,"
Information Economics and Policy, Elsevier, vol. 28(C), pages 1-14.
- Keisuke Hattori & Keisaku Higashida, 2011. "Misleading Advertising and Minimum Quality Standards," Discussion Paper Series 74, School of Economics, Kwansei Gakuin University, revised Aug 2011.
- Michelle Haynes & Steve Thompson, 2012. "The Economic Significance of User-Generated Feedback," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 19(1), pages 153-166, February.
- Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
- Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza, 2021. "Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1043-1064, November.
- Pracejus, John W. & O'Guinn, Thomas C. & Olsen, G. Douglas, 2013. "When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 211-218.
- Xujin Pu & Huanzhen Zhang, 2016. "Voluntary Certification of Agricultural Products in Competitive Markets: The Consideration of Boundedly Rational Consumers," Sustainability, MDPI, vol. 8(9), pages 1-13, September.
- Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
- Marco Costanigro & Yuko Onozaka, 2020.
"A Belief‐Preference Model of Choice for Experience and Credence Goods,"
Journal of Agricultural Economics, Wiley Blackwell, vol. 71(1), pages 70-95, February.
- Costanigro, Marco & Onozaka, Yuko, 2018. "A Belief-Preference Model of Choice for Experience and Credence Goods," Working Papers 276053, Colorado State University, Department of Agricultural and Resource Economics.
More about this item
Keywords
Advertising; firm concentration; economies of scale; corporate information; Publicité; concentration des firmes; économies d’échelle; information de l’entreprise;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03464902. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.