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Advertising and the Advantages of Size

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  • Comanor, William S
  • Wilson, Thomas A

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  • Comanor, William S & Wilson, Thomas A, 1969. "Advertising and the Advantages of Size," American Economic Review, American Economic Association, vol. 59(2), pages 87-98, May.
    • Handle: RePEc:aea:aecrev:v:59:y:1969:i:2:p:87-98
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    Citations

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    Cited by:

    1. Rakotoarisoa, Manitra A. & Henneberry, Shida Rastegari & Shapouri, Shahla & Trueblood, Michael A., 2003. "The Export Market For Differentiated Processed Agricultural Products: The Role Of Factor Prices And Fixed Costs," 2003 Annual meeting, July 27-30, Montreal, Canada 21964, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Jacques Fontanel, 1979. "L'analyse microéconomique des dépenses publicitaires," Post-Print hal-03156532, HAL.
    3. Azamat Valei, 2017. "Advertising Response to New Entry," CERGE-EI Working Papers wp588, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    4. Tsekouras, Kostas & Chatzistamoulou, Nikos & Kounetas, Kostas, 2017. "Productive performance, technology heterogeneity and hierarchies: Who to compare with whom," International Journal of Production Economics, Elsevier, vol. 193(C), pages 465-478.
    5. Jacques Fontanel, 1979. "Introduction à l'analyse économique de la publicité," Post-Print hal-03156506, HAL.
    6. Jacques Fontanel, 1979. "L'Anti Publicité," Post-Print hal-03464902, HAL.
    7. Manitra A. Rakotoarisoa, 2023. "Fixed costs, market power and revenue shares of the asymmetric firms," SN Business & Economics, Springer, vol. 3(3), pages 1-34, March.
    8. Jacques Fontanel, 1979. "Analyse macroéconomique de la publicité," Post-Print hal-03157809, HAL.
    9. Kostas Tsekouras & Efthalia Dimara & Dimitris Skuras & Dimitris Tzelepis, 2009. "Back to basics: The Comanor–Wilson MES index revisited," Small Business Economics, Springer, vol. 32(1), pages 111-120, January.

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