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Représentations sociales de la coopétition au niveau individuel. Le cas d'une alliance entre instituts de formation en ostéopathie

Author

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  • Anne Albert-Cromarias

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

  • Julien Livertout

Abstract

Si la littérature sur la coopétition est désormais abondante, peu de travaux s'intéressent aux perceptions qu'en ont les collaborateurs eux-mêmes. En complément d'articles récents sur la capacité de coopétition et sur la perception intra-organisationnelle d'une telle stratégie, le présent article s'intéresse à sa représentation sociale par les collaborateurs, en amont d'un projet de coopétition entre organisations. A travers une étude de cas, nous étudions plus spécifiquement le rapprochement de trois instituts de formation en ostéopathie. Les représentations sociales y sont repérées à l'aide d'un questionnaire d'association sémantique d'une part et d'entretiens semi-directifs d'autre part, administrés auprès de collaborateurs appartenant à différents groupes professionnels. Les résultats montrent que les représentations sociales associées à la coopétition peuvent être tout à fait positives ; ils insistent sur l'importance de s'intéresser dès l'amont à la perception d'une telle stratégie par les collaborateurs. Notre recherche contribue ainsi à la littérature sur la coopétition sur deux aspects. Tout d'abord, en s'intéressant à l'amont de la coopétition, notre recherche apporte une contribution à la fois originale – car non encore explorée – et primordiale – puisqu'il s'agit d'anticiper le degré d'acceptabilité de la coopétition par les collaborateurs eux-mêmes. De plus, notre recherche aborde la perception de la coopétition au niveau individuel, encore très peu étudiée. Plusieurs recommandations sont ainsi formulées à destination des équipes de direction qui engagent des projets coopétitifs

Suggested Citation

  • Anne Albert-Cromarias & Julien Livertout, 2021. "Représentations sociales de la coopétition au niveau individuel. Le cas d'une alliance entre instituts de formation en ostéopathie," Post-Print hal-03353499, HAL.
    • Handle: RePEc:hal:journl:hal-03353499
    DOI: 10.3917/qdm.216.0015
    Note: View the original document on HAL open archive server: https://hal.science/hal-03353499
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    References listed on IDEAS

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