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Using immersive technologies for conducting research: When frictions lead to appropriation
[Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appropriation]

Author

Listed:
  • Pauline de Pechpeyrou

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Nicolas Boulbes

    (HNHP - Histoire naturelle de l'Homme préhistorique - MNHN - Muséum national d'Histoire naturelle - UPVD - Université de Perpignan Via Domitia - CNRS - Centre National de la Recherche Scientifique)

  • Baptiste Kotras

    (LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LATTS - Laboratoire Techniques, Territoires et Sociétés - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - Université Gustave Eiffel)

  • Bernard Quinio

    (EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

While immersive technologies have demonstrated their potential for engaging their public in a rich experience, little is known about their use as a research tool for archeologists. The objective of this paper is to investigate the appropriation process of a virtual reality platform by archeologists. The observation of test sessions of the immersive platform by eight researchers confirms the key role of control and immersion, as already established in the literature. It also points to two less expected results: the importance of the researcher's background in the appropriation process and the role of frictions (with respect to former representations) as a key factor for appropriation. These results give directions for researchers and practitioners in marketing.

Suggested Citation

  • Pauline de Pechpeyrou & Nicolas Boulbes & Baptiste Kotras & Bernard Quinio, 2020. "Using immersive technologies for conducting research: When frictions lead to appropriation [Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appro," Post-Print hal-02956435, HAL.
    • Handle: RePEc:hal:journl:hal-02956435
    Note: View the original document on HAL open archive server: https://hal.science/hal-02956435
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    References listed on IDEAS

    as
    1. Cyrielle Vellera & M.-L. Gavard-Perret, 2016. "Une meilleure compréhension du rôle et du mécanisme d’action des stimulations de l’imagerie mentale dans l’amélioration de la créativité d’utilisateurs « ordinaires »," Post-Print halshs-01344330, HAL.
    2. repec:dau:papers:123456789/4667 is not listed on IDEAS
    3. Antonella Carù & Bernard Cova, 2003. "Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation," Post-Print hal-02020726, HAL.
    4. Olivier Brunel, 2006. "L'appropriation des produits par le consommateur, proposition d'une grille d'analyse," Post-Print halshs-00682196, HAL.
    Full references (including those not matched with items on IDEAS)

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