IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02956435.html
   My bibliography  Save this paper

Using immersive technologies for conducting research: When frictions lead to appropriation
[Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appropriation]

Author

Listed:
  • Pauline de Pechpeyrou

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Nicolas Boulbes

    (HNHP - Histoire naturelle de l'Homme préhistorique - MNHN - Muséum national d'Histoire naturelle - UPVD - Université de Perpignan Via Domitia - CNRS - Centre National de la Recherche Scientifique)

  • Baptiste Kotras

    (LISIS - Laboratoire Interdisciplinaire Sciences, Innovations, Sociétés - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Université Gustave Eiffel, LATTS - Laboratoire Techniques, Territoires et Sociétés - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - Université Gustave Eiffel)

  • Bernard Quinio

    (EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre)

Abstract

While immersive technologies have demonstrated their potential for engaging their public in a rich experience, little is known about their use as a research tool for archeologists. The objective of this paper is to investigate the appropriation process of a virtual reality platform by archeologists. The observation of test sessions of the immersive platform by eight researchers confirms the key role of control and immersion, as already established in the literature. It also points to two less expected results: the importance of the researcher's background in the appropriation process and the role of frictions (with respect to former representations) as a key factor for appropriation. These results give directions for researchers and practitioners in marketing.

Suggested Citation

  • Pauline de Pechpeyrou & Nicolas Boulbes & Baptiste Kotras & Bernard Quinio, 2020. "Using immersive technologies for conducting research: When frictions lead to appropriation [Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appro," Post-Print hal-02956435, HAL.
    • Handle: RePEc:hal:journl:hal-02956435
    Note: View the original document on HAL open archive server: https://hal.science/hal-02956435
    as

    Download full text from publisher

    File URL: https://hal.science/hal-02956435/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cyrielle Vellera & M.-L. Gavard-Perret, 2016. "Une meilleure compréhension du rôle et du mécanisme d’action des stimulations de l’imagerie mentale dans l’amélioration de la créativité d’utilisateurs « ordinaires »," Post-Print halshs-01344330, HAL.
    2. repec:dau:papers:123456789/4667 is not listed on IDEAS
    3. Antonella Carù & Bernard Cova, 2003. "Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation," Post-Print hal-02020726, HAL.
    4. Olivier Brunel, 2006. "L'appropriation des produits par le consommateur, proposition d'une grille d'analyse," Post-Print halshs-00682196, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Emilie Hoëllard, 2011. "La mise en scène des produits en magasin : un élément incontournable pour communiquer auprès des jeunes adultes. Application sur le secteur de l’habillement," Post-Print hal-02417327, HAL.
    2. Alice Sohier & Joël Bree, 2014. "Rock perception: a major dimension of spectator satisfaction from rock festivals [La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock]," Post-Print hal-01885778, HAL.
    3. Marie-Catherine Paquier & Martine Deparis & Mariem El Euch Maalej, 2020. "L’expérience vécue en gare par les voyageurs mobiquitaires : caractéristiques et dimensions," Post-Print hal-03694396, HAL.
    4. Adèle Martin & Denis Darpy, 2015. "L'importance du projet de design dans l'appropriation des objets partagés : le cas d'Autolib," Post-Print hal-01277105, HAL.
    5. Aline Degorre, 2016. "Measuring immersion in real time: use of CRDI tool," Post-Print hal-02112483, HAL.
    6. Cowan, Kirsten & Ketron, Seth & Kostyk, Alena & Kristofferson, Kirk, 2023. "Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses," Journal of Retailing, Elsevier, vol. 99(3), pages 385-399.
    7. Ingrid Poncin & Wafa Hammedi & Caroline Lancelot-Miltgen, 2022. "Technologies, expériences, services et au-delà ! Plaidoyer pour développer la recherche sur les technologies, les expériences et les services," Post-Print hal-03818050, HAL.
    8. Benamar, Lamya & Balagué, Christine & Zhong, Zeling, 2020. "Internet of Things devices appropriation process: The Dynamic Interactions Value Appropriation (DIVA) framework," Technovation, Elsevier, vol. 89(C).
    9. Adèle Martin & Denis Darpy, 2015. "L'importance du projet de design dans l'appropriation des objets partagés : le cas d'Autolib," Post-Print hal-01226742, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02956435. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.