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L'appropriation des produits par le consommateur, proposition d'une grille d'analyse

Author

Listed:
  • Olivier Brunel

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

De nombreux auteurs ont montré que l'appropriation des objets de consommation était un mécanisme essentiel de la construction identitaire des individus (dans l'espace et dans le temps). Dans cette optique, et afin de proposer une lecture originale des actes appropriatifs dans le champ de la consommation, l'objectif de cette recherche est d'explorer la nature des mécanismes et des séquences mis en œuvre lors des processus appropriatifs. Sur la base des travaux de Sartre (1943), quatre types de modalités et six phases par lesquelles l'appropriation s'exerce sont présentés. Ils débouchent sur une proposition de grille d'analyse dynamique et ouverte des actes d'appropriation.

Suggested Citation

  • Olivier Brunel, 2006. "L'appropriation des produits par le consommateur, proposition d'une grille d'analyse," Post-Print halshs-00682196, HAL.
    • Handle: RePEc:hal:journl:halshs-00682196
    as

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    Citations

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    Cited by:

    1. Adèle Martin & Denis Darpy, 2015. "L'importance du projet de design dans l'appropriation des objets partagés : le cas d'Autolib," Post-Print hal-01277105, HAL.
    2. Pauline de Pechpeyrou & Nicolas Boulbes & Baptiste Kotras & Bernard Quinio, 2020. "Using immersive technologies for conducting research: When frictions lead to appropriation [Recourir à des technologies immersives à des fins de recherche : quand les frictions conduisent à l’appro," Post-Print hal-02956435, HAL.
    3. Adèle Martin & Denis Darpy, 2015. "L'importance du projet de design dans l'appropriation des objets partagés : le cas d'Autolib," Post-Print hal-01226742, HAL.

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