La mise en scène des produits en magasin : un élément incontournable pour communiquer auprès des jeunes adultes. Application sur le secteur de l’habillement
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References listed on IDEAS
- Laurence Graillot & Olivier Badot, 2006. "La différenciation symbolique des points de vente: le cas de l'enseigne l'Occitane," Post-Print hal-00419214, HAL.
- Antonella Carù & Bernard Cova, 2003. "Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation," Post-Print hal-02020726, HAL.
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