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La co-construction d'une démarche de marketing territorial : une lecture des parties prenantes d'une marque partagée

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  • Corinne Rochette

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

  • Cédrine Zumbo-Lebrument

    (CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

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  • Corinne Rochette & Cédrine Zumbo-Lebrument, 2017. "La co-construction d'une démarche de marketing territorial : une lecture des parties prenantes d'une marque partagée," Post-Print hal-02328069, HAL.
    • Handle: RePEc:hal:journl:hal-02328069
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-02328069
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    References listed on IDEAS

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    1. Camille Chamard, 2014. "Le marketing territorial : comment développer l'attractivité et l'hospitalité des territoires ?," Post-Print hal-02188109, HAL.
    2. Damien Talbot, 2010. "La dimension politique dans l'approche de la proximité," Géographie, économie, société, Lavoisier, vol. 12(2), pages 125-144.
    3. Bernard Cova, 2008. "Consumer Made : quand le consommateur devient producteur," Post-Print halshs-02914385, HAL.
    4. Torre, André, 2010. "Jalons pour une analyse dynamique des Proximités," Revue d'économie régionale et urbaine, Editions NecPlus, vol. 2010(03), pages 409-437, September.
    5. Marc Ingham & Françoise de Viron & Alain Tihon, 2011. "Proximité entre parties prenantes et alignement stratégique. Le cas de Triodos Belgique," Revue française de gestion, Lavoisier, vol. 0(4), pages 125-140.
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