IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01412693.html
   My bibliography  Save this paper

Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Author

Listed:
  • Aurélie Hemonnet-Goujot

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Julie Fabbri

    (EM - EMLyon Business School)

  • Delphine Manceau

    (NEOMA - Neoma Business School)

Abstract

Crowdsourcing and design thinking benefit from a strong attention in the media and are very popular among companies to generate ideas for new products and services. Yet little is known of their advantages and limitations in the ideation stage. Through an in-depth case study where both approaches were used in parallel, a detailed comparison and analysis was conducted. We show that crowdsourcing helps to generate a large number of ideas for the time invested and to identify trends in the market, but is neither cheaper nor faster than other external approaches. Design thinking provides a relevant analytical framework to give meaning to ideas generated by crowdsourcing, but does not always provide solutions that are operational.

Suggested Citation

  • Aurélie Hemonnet-Goujot & Julie Fabbri & Delphine Manceau, 2016. "Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation," Post-Print hal-01412693, HAL.
  • Handle: RePEc:hal:journl:hal-01412693
    DOI: 10.7193/DM.083.123.138
    Note: View the original document on HAL open archive server: https://hal.science/hal-01412693
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01412693/document
    Download Restriction: no

    File URL: https://libkey.io/10.7193/DM.083.123.138?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
    2. Bernard Cova, 2008. "Consumer Made : quand le consommateur devient producteur," Post-Print halshs-02914385, HAL.
    3. Francis Salerno & Christophe Benavent & Pierre Volle & Delphine Manceau & Jean-François Trinquecoste & Éric Vernette & Élisabeth Tissier-Desbordes, 2013. "Éclairages sur le marketing de demain : prises de décisions, efficacité et légitimité," Post-Print hal-01637862, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cyrielle Vellera & Elodie Jouny-Rivier & Aurélie Hemonnet-Goujot, 2023. "Crowdsourcing innovation challenges: How participants react when their ideas are rejected," Post-Print hal-03841105, HAL.
    2. Maud Dampérat & Florence Jeannot & Eline Jongmans & Alain Jolibert, 2019. "Modeling a cocreative process: The contributions of design and management," Post-Print hal-03710025, HAL.
    3. Luis Lages & Antonin Ricard & Aurélie Hemonnet-Goujot & Anne‐marie Guerin, 2020. "Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean," Post-Print hal-02734810, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qian, Lixian & Grisolía, Jose M. & Soopramanien, Didier, 2019. "The impact of service and government-policy attributes on consumer preferences for electric vehicles in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 70-84.
    2. Rajdeep Grewal & Murali Chandrashekaran & F. Robert Dwyer, 2008. "Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance," Marketing Science, INFORMS, vol. 27(5), pages 886-902, 09-10.
    3. Sylwia Bąk, 2023. "The Embedment of Risk Management in Enterprise Management System," International Journal of Contemporary Management, Sciendo, vol. 59(2), pages 1-16, June.
    4. Tor Helge Aas & Karl Joachim Breunig & Katja Maria Hydle, 2017. "Exploring New Service Portfolio Management," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-31, August.
    5. Thierry BURGER-HELMCHEN & Claude GUITTARD, 2008. "Are Users The Next Entrepreneurs? A Case Study On The Video Game Industry," Working Papers of BETA 2008-14, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    6. Małgorzata Wiścicka-Fernando & Sandra Misiak-Kwit & Kelaniyage Shihan Dilruk Fernando, 2019. "Co-Creation as an Innovative Way to Develop an Enterprise—Cross-Country Analysis," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    7. Jugend, Daniel & da Silva, Sérgio Luis & Salgado, Manoel Henrique & Miguel, Paulo Augusto Cauchick, 2016. "Product portfolio management and performance: Evidence from a survey of innovative Brazilian companies," Journal of Business Research, Elsevier, vol. 69(11), pages 5095-5100.
    8. Deepa Chandrasekaran & Gerard J. Tellis, 2008. "Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?," Marketing Science, INFORMS, vol. 27(5), pages 844-860, 09-10.
    9. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    10. Reade, Carol & Lee, Hyun-Jung, 2016. "Does ethnic conflict impede or enable employee innovation behavior? The alchemic role of collaborative conflict management," LSE Research Online Documents on Economics 65613, London School of Economics and Political Science, LSE Library.
    11. Eleonora Bartoloni & Maurizio Baussola, 2015. "Persistent Product Innovation and Market-oriented Behaviour: the Impact on Firms' Performance," DISCE - Quaderni del Dipartimento di Scienze Economiche e Sociali dises1505, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    12. Steven M. Shugan, 2007. "Editorial—The Anna Karenina Bias: Which Variables to Observe?," Marketing Science, INFORMS, vol. 26(2), pages 145-148, 03-04.
    13. Barry L. Bayus, 2013. "Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community," Management Science, INFORMS, vol. 59(1), pages 226-244, June.
    14. Brett Hollenbeck, 2020. "Horizontal mergers and innovation in concentrated industries," Quantitative Marketing and Economics (QME), Springer, vol. 18(1), pages 1-37, March.
    15. Rangus, Kaja & Slavec, Alenka, 2017. "The interplay of decentralization, employee involvement and absorptive capacity on firms' innovation and business performance," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 195-203.
    16. Feim M. Blakçori, 2014. "The Role of Formal Routines in Organizational Innovation," International Journal of Business and Social Research, LAR Center Press, vol. 4(2), pages 56-70, February.
    17. Pasquale Del Vecchio & Gioconda Mele & Valentina Ndou & Giustina Secundo, 2018. "Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    18. Vincent K.K. Leung & Marco Chi Keung Lau & Zhe Zhang & Flora F. Gu, 2015. "Explorative versus exploitative alliances: evidence from the glass industry in China," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 13(2), pages 127-146, May.
    19. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
    20. Pantano, Eleonora & Viassone, Milena, 2014. "Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 43-47.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01412693. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.