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Essai de conceptualisation d'une activité éminemment pratique: le parrainage

Author

Listed:
  • Christian Derbaix

    (FUCAM - Facultés Universitaires Catholiques de Mons)

  • P. Gérard

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

  • T. Lardinoit

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

Cet article a pour objectif de dégager une proposition de définition précisant les frontières conceptuelles du parrainage au départ de ses attributs discriminants. Après avoir justifié l'intérêt d'une telle proposition, les auteurs isolent systématiquement les éléments permettant de cerner la nature propre du parrainage au départ d'un bilan critique des définitions publiées depuis vingt ans et illustrent leur démarche par une série d'exemples.

Suggested Citation

  • Christian Derbaix & P. Gérard & T. Lardinoit, 1994. "Essai de conceptualisation d'une activité éminemment pratique: le parrainage," Post-Print hal-02016335, HAL.
    • Handle: RePEc:hal:journl:hal-02016335
    DOI: 10.1177/076737019400900203
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    Cited by:

    1. Marie-Josèphe Leroux-Sostenes & Emmanuel Bayle, 2019. "The crowdfunding of sport -paving the way to shared sponsorship?," Post-Print hal-02378352, HAL.
    2. Jean-Marc Decaudin & Meriem Mengi Elayoubi, 2008. "L’adhésion des supporters à la transformation d’un événement sportif en expérience émotionnelle : une approche exploratoire à travers le cas du Rugby," Post-Print hal-02101566, HAL.
    3. Cuesta-Valiño, Pedro & Gutiérrez-Rodríguez, Pablo & Loranca-Valle, Cristina, 2022. "Sponsorship image and value creation in E-sports," Journal of Business Research, Elsevier, vol. 145(C), pages 198-209.

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