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Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT en France

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  • Jérémy Ranjatoelina Tantely

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Adam Dewitte

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Bilal Bourkha

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

Abstract

Cette recherche s'inscrit dans le prolongement des travaux sur le social business model et les approches BoP, en explorant les business models inclusifs en matière d'emploi, en faveur de personnes socialement exclues. Elle démontre l'intérêt théorique de l'exploration empirique des entreprises sociales inclusives. Notre intervention au sein de structures d'insertion par l'activité économique (SIAE), d'entreprises adaptées (EA) et d'établissements et services d'aide par le travail (ESAT) en France nous amène à traiter dans cet article, la question de recherche suivante : Quelles sont les caractéristiques du business model des entreprises sociales inclusives ? Nos résultats caractérisent le business model des entreprises sociales inclusives par : la mobilisation volontaire de ressources humaines délaissées par les entreprises ; l'organisation délibérée de cette inclusion par des processus et des compétences spécifiques ; et la formulation de propositions de valeur économiques à intention(s) sociale(s) explicite(s). En discussion, nous proposons dans un premier temps le concept de business model inclusif, et revenons sur le business model des entreprises sociales. Enfin, dans un second temps, cette recherche suggère la centralité de l'intention stratégique dans la configuration du business model, et l'intérêt d'approfondir l'investigation de ce lien. Mots-clés : business model, entreprises sociales inclusives, social business, intention straté-gique. XXV Conférence Internationale de Management Stratégique 2 Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT en France.

Suggested Citation

  • Jérémy Ranjatoelina Tantely & Adam Dewitte & Bilal Bourkha, 2016. "Le business model des entreprises sociales inclusives : le cas des SIAE, des EA et des ESAT en France," Post-Print hal-01896939, HAL.
    • Handle: RePEc:hal:journl:hal-01896939
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