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Psychological contract: understanding and prolonging a franchise relationship
[Le contrat psychologique : comprendre et pérenniser une relation de franchise]

Author

Listed:
  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

This article aims to suggest the ways to improve the governance of a franchise relationship between a franchisor and its franchisees. It uses the concept of psychological contract, coming from social sciences. This focuses on mutual obligations not specified in a formal contract, but it however generates the commitment in the relationship. The different components of psychological contracts are revealed by the method of life history applied in the French context taken from qualitative research.

Suggested Citation

  • Odile Chanut & Gilles Paché, 2011. "Psychological contract: understanding and prolonging a franchise relationship [Le contrat psychologique : comprendre et pérenniser une relation de franchise]," Post-Print hal-01757078, HAL.
    • Handle: RePEc:hal:journl:hal-01757078
    Note: View the original document on HAL open archive server: https://hal.science/hal-01757078
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    References listed on IDEAS

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