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L'analyse stratégique à l'épreuve des faits : étude de cas à partir d'une petite entreprise artisanale en mutation

Author

Listed:
  • Nathalie Schieb-Bienfait

    (IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Cet article aborde la problématique de l'analyse stratégique dans un contexte de petite entreprise en mutation. Il s'agit d'étudier la nature des problèmes stratégiques soulevés par le développement de l'entreprise vers un projet productif de nature réticulaire. Cette recherche révèle le caractère imparfait des modèles et outils stratégiques pour accompagner l'entrepreneur dans cette période délicate.

Suggested Citation

  • Nathalie Schieb-Bienfait, 2003. "L'analyse stratégique à l'épreuve des faits : étude de cas à partir d'une petite entreprise artisanale en mutation," Post-Print hal-01416579, HAL.
    • Handle: RePEc:hal:journl:hal-01416579
    DOI: 10.7202/1008435ar
    Note: View the original document on HAL open archive server: https://nantes-universite.hal.science/hal-01416579
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    References listed on IDEAS

    as
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