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Articulating Growth and Cultural Innovation in Art Museums : The Louvre's Business Model Revision

Author

Listed:
  • Emmanuel Coblence

    (ISG - Institut Supérieur de Gestion - Institut Supérieur de Gestion)

  • Valérie Sabatier

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

Abstract

In this article we question how organizations in the creative industries deal with the tension between the requirements for growth and for cultural innovation by revising their business models. Using a longitudinal study of the Louvre museum, we show how the pursuit of cultural innovation drove its recent business model revision. In particular, we analyze its transformation from a growth-oriented business model to a global and innovative business model, highlighting the organization's efforts to create symbolic value from its unique art collections through innovative exhibitions and displays. We describe the different drivers behind the shifts in value propositions, in the organization and in its resources and competences, and discuss how cultural innovation can be a powerful driver for revising and fine-tuning creative industry business models.

Suggested Citation

  • Emmanuel Coblence & Valérie Sabatier, 2014. "Articulating Growth and Cultural Innovation in Art Museums : The Louvre's Business Model Revision," Post-Print hal-01346974, HAL.
    • Handle: RePEc:hal:journl:hal-01346974
    DOI: 10.2753/imo0020-8825440401
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-01346974
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    References listed on IDEAS

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    Cited by:

    1. Landoni, Paolo & Dell’era, Claudio & Frattini, Federico & Messeni Petruzzelli, Antonio & Verganti, Roberto & Manelli, Luca, 2020. "Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms," Technovation, Elsevier, vol. 92.
    2. Patrizia Di Tullio & Diego Valentinetti & Michele Antonio Rea, 2018. "Integrating The Business Model Puzzle: A Systematic Literature Review," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 9(1), pages 1-46, June.

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