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Capacites Dynamiques : Le Cas De Hyundai-Kia

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  • Gilles David

    (DRM MOST - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article uses the theoretical work on the strategic intent and the capacity to analyze the growth strategy of an automobile manufacturer Hyundai. Based on its experience in Korea and the limits of its domestic market, the company relied on its expertise in terms of automobile production at low costs for new markets abroad. Together, they made significant investments to improve its quality. The case shows that in some sectors such as automotive, new entrants are always possible, especially from Asia and the sustainability of European companies on their traditional markets are not acquired for ever. Inertia in the transformation of their resources in their traditional locations in Europe can be a contrario a factor in the success of foreign competitors.

Suggested Citation

  • Gilles David, 2013. "Capacites Dynamiques : Le Cas De Hyundai-Kia," Post-Print hal-00880409, HAL.
    • Handle: RePEc:hal:journl:hal-00880409
    Note: View the original document on HAL open archive server: https://hal.science/hal-00880409
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    References listed on IDEAS

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