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E-commerce : de la stratégie à la mise en oeuvre opérationnelle

Author

Listed:
  • Henri Isaac

    (Pôle de Recherche - Rouen Business School - Rouen Business School, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Ce manuel propose une synthèse essentielle au commerce électronique, qui est envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, e-marchands), les différents modèles d'affaires et la distribution multicanal mixant réseaux électronique et traditionnel. Le contenu repose aussi bien sur des résultats tirés de la recherche scientifique que sur des cas pratiques issus des expériences françaises, européennes et internationales.

Suggested Citation

  • Henri Isaac & Pierre Volle, 2011. "E-commerce : de la stratégie à la mise en oeuvre opérationnelle," Post-Print hal-00718445, HAL.
    • Handle: RePEc:hal:journl:hal-00718445
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    Citations

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    Cited by:

    1. Angy Geerts, 2013. "Cluster Analysis Of Luxury Brands On The Internet," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 79-92.
    2. Maria Mercanti-Guérin & Vesselina Tossan, 2012. "Quand le Web redécouvre une frontière oubliée: les sites marchands « Made in France »," Post-Print hal-02056931, HAL.
    3. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances," Grenoble Ecole de Management (Post-Print) hal-01263954, HAL.
    4. Maria Mercanti-Guérin & Laurent Flores, 2012. "Analyse de l'univers concurrentiel des sites de vente en ligne : une approche par le Web Analytics," Post-Print hal-02055028, HAL.
    5. Madeleine Besson & Bernard Bourdon, 2015. "Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers," Post-Print hal-02387337, HAL.
    6. Jean-Éric Pelet & Ballantyne David & Sébastien Nouet, 2011. "Synergies between Digital Social Networks (DSN) and e-commerce: an application of the Delphi method," Working Papers halshs-00655435, HAL.
    7. Madeleine Besson & Bernard Bourdon, 2015. "Can multimarket competition theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances’ manufacturers," Grenoble Ecole de Management (Post-Print) hal-02387337, HAL.
    8. Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper 77675, University Library of Munich, Germany.
    9. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French household appliances' manufacturers," Grenoble Ecole de Management (Post-Print) hal-01263956, HAL.
    10. Madeleine Besson & Bernard Bourdon, 2015. "Can Multimarket Competition Theory explain why manufacturers are reluctant to adopt e-commerce ? The case of the French manufacturers of household appliances," Post-Print hal-01263954, HAL.
    11. Jean-Éric Pelet & Sébastien Nouet, 2011. "Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi," Working Papers halshs-00652600, HAL.
    12. repec:hal:journl:hal-01263956 is not listed on IDEAS

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