IDEAS home Printed from https://ideas.repec.org/p/hal/wpaper/halshs-00652600.html
   My bibliography  Save this paper

Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi

Author

Listed:
  • Jean-Éric Pelet

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Sébastien Nouet

    (LEDa - Laboratoire d'Economie de Dauphine - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Le potentiel des réseaux sociaux numériques (RSN) reste à démontrer lorsqu'ils sont utilisés conjointement aux sites web marchands. Pour réussir à utiliser les RSN en vue de faire des profits, les organisations de toutes tailles qui pratiquent déjà le commerce électronique doivent acquérir une expertise sur les usages et la technicité nécessaires à la création d'un tandem " RSN-site web marchand " efficace. Cet article présente une définition de ce qu'est un expert des RSN et sept thèmes fondamentaux pour réussir dans cette voie. Une enquête de type Delphi conduite auprès de 10 experts (5 académiques + 5 web designers) a été conduite pour parvenir à ce résultat.

Suggested Citation

  • Jean-Éric Pelet & Sébastien Nouet, 2011. "Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi," Working Papers halshs-00652600, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00652600
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00652600
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Henri Isaac & Pierre Volle, 2011. "E-commerce : de la stratégie à la mise en oeuvre opérationnelle," Post-Print hal-00718445, HAL.
    2. Norman Dalkey & Olaf Helmer, 1963. "An Experimental Application of the DELPHI Method to the Use of Experts," Management Science, INFORMS, vol. 9(3), pages 458-467, April.
    3. repec:dau:papers:123456789/1655 is not listed on IDEAS
    4. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jean-Éric Pelet & Ballantyne David & Sébastien Nouet, 2011. "Synergies between Digital Social Networks (DSN) and e-commerce: an application of the Delphi method," Working Papers halshs-00655435, HAL.
    2. Prommer, Lisa & Tiberius, Victor & Kraus, Sascha, 2020. "Exploring the future of startup leadership development," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    3. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    4. Mandiberg, James M. & Warner, Richard, 2012. "Business development and marketing within communities of social service clients," Journal of Business Research, Elsevier, vol. 65(12), pages 1736-1742.
    5. Bokrantz, Jon & Skoogh, Anders & Berlin, Cecilia & Stahre, Johan, 2017. "Maintenance in digitalised manufacturing: Delphi-based scenarios for 2030," International Journal of Production Economics, Elsevier, vol. 191(C), pages 154-169.
    6. Seung-Jin Han & Won-Jae Lee & So-Hee Kim & Sang-Hoon Yoon & Hyunwoong Pyun, 2022. "Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts," SAGE Open, , vol. 12(4), pages 21582440221, December.
    7. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    8. Prianto Budi Saptono & Gustofan Mahmud & Intan Pratiwi & Dwi Purwanto & Ismail Khozen & Muhamad Akbar Aditama & Siti Khodijah & Maria Eurelia Wayan & Rina Yuliastuty Asmara & Ferry Jie, 2023. "Development of Climate-Related Disclosure Indicators for Application in Indonesia: A Delphi Method Study," Sustainability, MDPI, vol. 15(14), pages 1-25, July.
    9. Zhang, Hong & Gu, Chao-lin & Gu, Lu-wen & Zhang, Yan, 2011. "The evaluation of tourism destination competitiveness by TOPSIS & information entropy – A case in the Yangtze River Delta of China," Tourism Management, Elsevier, vol. 32(2), pages 443-451.
    10. Berthon, Pierre & Pitt, Leyland F. & Campbell, Colin, 2009. "Does brand meaning exist in similarity or singularity?," Journal of Business Research, Elsevier, vol. 62(3), pages 356-361, March.
    11. Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
    12. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    13. Volkan Hasan Kaya & Doris Elster, 2019. "A Critical Consideration of Environmental Literacy: Concepts, Contexts, and Competencies," Sustainability, MDPI, vol. 11(6), pages 1-20, March.
    14. Petreski Marjan & Petreski Blagica & Tumanoska Despina & Narazani Edlira & Kazazi Fatush & Ognjanov Galjina & Jankovic Irena & Mustafa Arben & Kochovska Tereza, 2017. "The Size and Effects of Emigration and Remittances in the Western Balkans. A Forecasting Based on a Delphi Process," Südosteuropa. Journal of Politics and Society, De Gruyter, vol. 65(4), pages 679-695, December.
    15. Xinxin Liu & Xiaosheng Wang & Haiying Guo & Xiaojie An, 2021. "Benefit Allocation in Shared Water-Saving Management Contract Projects Based on Modified Expected Shapley Value," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 35(1), pages 39-62, January.
    16. Aparicio, Gloria & Basco, Rodrigo & Iturralde, Txomin & Maseda, Amaia, 2017. "An exploratory study of firm goals in the context of family firms: An institutional logics perspective," Journal of Family Business Strategy, Elsevier, vol. 8(3), pages 157-169.
    17. Suomi, Kati & Luonila, Mervi & Tähtinen, Jaana, 2020. "Ironic festival brand co-creation," Journal of Business Research, Elsevier, vol. 106(C), pages 211-220.
    18. Nibedita Mukherjee & Jean Huge & Farid Dahdouh-Guebas & Nico Koedam, 2014. "Ecosystem service valuations of mangrove ecosystems to inform decision making and future valuation exercises," ULB Institutional Repository 2013/217963, ULB -- Universite Libre de Bruxelles.
    19. Di Zio, Simone & Bolzan, Mario & Marozzi, Marco, 2021. "Classification of Delphi outputs through robust ranking and fuzzy clustering for Delphi-based scenarios," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    20. Sheida Abdoli & Farah Habib & Mohammad Babazadeh, 2018. "Making spatial development scenario for south of Bushehr province, Iran, based on strategic foresight," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(3), pages 1293-1309, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:wpaper:halshs-00652600. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.