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Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi

Author

Listed:
  • Jean-Éric Pelet

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Sébastien Nouet

    (LEDa - Laboratoire d'Economie de Dauphine - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

Le potentiel des réseaux sociaux numériques (RSN) reste à démontrer lorsqu'ils sont utilisés conjointement aux sites web marchands. Pour réussir à utiliser les RSN en vue de faire des profits, les organisations de toutes tailles qui pratiquent déjà le commerce électronique doivent acquérir une expertise sur les usages et la technicité nécessaires à la création d'un tandem " RSN-site web marchand " efficace. Cet article présente une définition de ce qu'est un expert des RSN et sept thèmes fondamentaux pour réussir dans cette voie. Une enquête de type Delphi conduite auprès de 10 experts (5 académiques + 5 web designers) a été conduite pour parvenir à ce résultat.

Suggested Citation

  • Jean-Éric Pelet & Sébastien Nouet, 2011. "Le e-commerce renforcé par les réseaux sociaux numériques : résultats d'une application expérimentale de la méthode Delphi," Working Papers halshs-00652600, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00652600
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00652600
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    References listed on IDEAS

    as
    1. Henri Isaac & Pierre Volle, 2011. "E-commerce : de la stratégie à la mise en oeuvre opérationnelle," Post-Print hal-00718445, HAL.
    2. repec:dau:papers:123456789/1655 is not listed on IDEAS
    3. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
    4. Norman Dalkey & Olaf Helmer, 1963. "An Experimental Application of the DELPHI Method to the Use of Experts," Management Science, INFORMS, vol. 9(3), pages 458-467, April.
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