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Socially constructed environmental issues and sport: A content analysis of Ski Resort Environmental Communications

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  • Spector, Sam
  • Chard, Chris
  • Mallen, Cheryl
  • Hyatt, Craig

Abstract

The United Nations (UN) purported that “whenever a person engages in sport there is an impact on the environment” (UN, 2010, n.p.). The purpose of this research was to examine the safeguarding of the natural environment, or environmental sustainability (ES), in sport by studying the level of environmentally responsible actions for ski resorts in the USA. Specifically, this manuscript focused on the USA ski industry and examined Ski Resorts Environmental Communications (SRECs) stated on each of 82 resort websites. The methods included rating these communications for their prominence, breadth and depth based on the environmental categories in the USA Sustainable Slopes Program (SSP) Charter. Based on both these SREC ratings and the grades assigned to each resort by the Ski Area Citizen's Coalition (SACC), the resorts were classified as inactive, exploitive, reactive, or proactive using an adaption of Hudson and Miller's (2005) model. The results provide an assessment of the level of environmentally responsible actions by the ski resorts. Several directions for future research have been brought forward from this study, including the need to examine motivations behind ski resort publications on environmental communications and the likelihood of skiers selecting resorts based on the environmental communications posted on websites. A concentration of research is needed to develop further understandings concerning the contemporary issue of ES in sport.

Suggested Citation

  • Spector, Sam & Chard, Chris & Mallen, Cheryl & Hyatt, Craig, 2012. "Socially constructed environmental issues and sport: A content analysis of Ski Resort Environmental Communications," Sport Management Review, Elsevier, vol. 15(4), pages 416-433.
    • Handle: RePEc:eee:spomar:v:15:y:2012:i:4:p:416-433
    DOI: 10.1016/j.smr.2012.04.003
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    References listed on IDEAS

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    1. Aerts, Walter & Cormier, Denis, 2009. "Media legitimacy and corporate environmental communication," Accounting, Organizations and Society, Elsevier, vol. 34(1), pages 1-27, January.
    2. Mallen, Cheryl & Chard, Chris, 2011. "A framework for debating the future of environmental sustainability in the sport academy," Sport Management Review, Elsevier, vol. 14(4), pages 424-433.
    3. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
    4. Cheryl Mallen & Chris Chard, 2011. "A framework for debating the future of environmental sustainability in the sport academy," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 424-433, October.
    5. Shuangyu Xie & Kohji Hayase, 2007. "Corporate environmental performance evaluation: a measurement model and a new concept," Business Strategy and the Environment, Wiley Blackwell, vol. 16(2), pages 148-168, February.
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    Cited by:

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    2. Olga Goncalves & Elisabeth Robinot & Hélène Michel, 2015. "Does It Pay to Be Green? The Case of French Ski Resorts," Grenoble Ecole de Management (Post-Print) hal-01591790, HAL.
    3. Brian P. McCullough & Jamee Pelcher & Sylvia Trendafilova, 2020. "An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations," Sustainability, MDPI, vol. 12(5), pages 1-17, March.
    4. Zakaria Elkhwesky, 2022. "A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3274-3301, November.
    5. Olga Goncalves & Elisabeth Robinot & Hélène Michel, 2015. "Does It Pay to Be Green? The Case of French Ski Resorts," Post-Print hal-01591790, HAL.
    6. Michał Żemła, 2021. "Winter Sports Resorts and Natural Environment—Systematic Literature Review Presenting Interactions between Them," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    7. Daniel Moscovici, 2022. "Ski Resort Closures and Opportunities for Sustainability in North America," Land, MDPI, vol. 11(4), pages 1-17, March.
    8. Phillips, Pamm & Turner, Paul, 2014. "Water management in sport," Sport Management Review, Elsevier, vol. 17(3), pages 376-389.
    9. Zach, Florian J. & Schnitzer, Martin & Falk, Martin, 2021. "Product diversification and isomorphism: The case of ski resorts and “me-too” innovation," Annals of Tourism Research, Elsevier, vol. 90(C).

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