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Political Communication Factors Affecting University Students� Political Participation

Author

Listed:
  • Kritiya Rujichok

    (Nakhon Pathom Rajabhat University, Thailand. Author-2-Name: Sudithinee Obayavath Author-2-Workplace-Name: Sukhothai Thamathirat Open University, Bangkok, Thailand)

Abstract

"Objective � The purposes of this research were to examine and study political communication factors affecting university students� political participation. Methodology/Technique � The population was 2,613 university students from all over Thailand. Quantitative methodology was applied to survey students� opinions. The research instrument was a questionnaire. The statistics used for data analysis were percentage, mean, standard deviation and factor analysis. The factors affecting political participation were analyzed and used to find an effective strategy to promote political participation. Findings � The research results showed that the factors affecting knowledge building in politics were family, university and classmates. Students� political decision making was based on their role models, e.g. idols, actors and musicians. The students did not agree with vote buying; however, they could not stop family or community leaders from doing it because of the seniority-based culture. Novelty � The results provide suggested guidelines for developing students� political participation."

Suggested Citation

  • Kritiya Rujichok, 2017. "Political Communication Factors Affecting University Students� Political Participation," GATR Journals jber128, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber128
    as

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    References listed on IDEAS

    as
    1. Nie, Norman H. & Powell, G. Bingham & Prewitt, Kenneth, 1969. "Social Structure and Political Participation: Developmental Relationships, Part I," American Political Science Review, Cambridge University Press, vol. 63(2), pages 361-378, June.
    2. Nie, Norman H. & Powell, G. Bingham & Prewitt, Kenneth, 1969. "Social Structure and Political Participation: Developmental Relationships, II," American Political Science Review, Cambridge University Press, vol. 63(3), pages 808-832, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Political Communication; Student Political Participation; Political Attitude; Political Knowledge; Political Public Consciousness.;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • H10 - Public Economics - - Structure and Scope of Government - - - General

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