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Do Trade Fairs Promote Export?

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  • MAKIOKA Ryo

Abstract

The paper analyzes the effects of attending trade fairs on exports, foreign direct investments (FDI), and service outsourcing, using Japanese firm-level data on both performances and trade-fair participation. To solve self-selection problem, I utilize a difference-in-differences matching estimation approach with unique firm characteristics, as well as a linear estimation approach with paired fixed-effects. The results show that there are positive effects of attending trade-fairs on exporting status. Additionally, the positive results are mainly associated with attending trade fairs in geographically and culturally farther markets such as Europe or the U.S., but not from attending the nearest markets, such as Asian countries or China. Furthermore, attending a trade fair induces firms to outsource their market research activity.

Suggested Citation

  • MAKIOKA Ryo, 2020. "Do Trade Fairs Promote Export?," Discussion papers 20007, Research Institute of Economy, Trade and Industry (RIETI).
    • Handle: RePEc:eti:dpaper:20007
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    File URL: https://www.rieti.go.jp/jp/publications/dp/20e007.pdf
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    Cited by:

    1. Yasuyuki Todo & Hiroyasu Inoue, 2021. "Geographic Diversification of the Supply Chains of Japanese Firms," Asian Economic Policy Review, Japan Center for Economic Research, vol. 16(2), pages 304-322, July.

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