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Reputationsmechanismen auf Internet-Marktplattformen - Theorie und Empirie -

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  • Axel Ockenfels

Abstract

Spieltheoretische Überlegungen zeigen, dass Reputationsmechanismen, wie sie auf Internet-Marktplattformen zur Anwendung kommen, prinzipiell geeignet sind, Handel in großen anonymen Märkten zu erleichtern. Dies gilt selbst dann, wenn die Marktteilnehmer ihre Identität jederzeit und kostenlos wechseln können. Voraussetzung ist jedoch, dass die Anbieter die Plattform auch zukünftig für Transaktionen nutzen möchten. Zudem müssen neue Anbieter als Konsequenz des kostenlosen Identitätswechsels Preisabschläge hinnehmen. Bei einer Analyse von 14.467 CD-Angeboten auf der Marktplattform Half.com zeigt sich im Einklang mit den theoretischen Überlegungen, dass Plattformneulinge signifikant geringere Preise fordern als Anbieter, über die bereits Reputationsinformationen vorliegen.

Suggested Citation

  • Axel Ockenfels, 2002. "Reputationsmechanismen auf Internet-Marktplattformen - Theorie und Empirie -," Papers on Strategic Interaction 2002-46, Max Planck Institute of Economics, Strategic Interaction Group.
    • Handle: RePEc:esi:discus:2002-46
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    Cited by:

    1. Friederike Mengel & Axel Ockenfels & Werner Güth, 2006. "The Dynamics of Trust and Trustworthiness on EBay. An Evolutionary Analysis of Buyer Insurance and Seller Reputation," Papers on Strategic Interaction 2006-03, Max Planck Institute of Economics, Strategic Interaction Group.
    2. Axel Ockenfels, 2002. "New Institutional Structures on the Internet: The Economic Design of Online Auctions," Papers on Strategic Interaction 2002-08, Max Planck Institute of Economics, Strategic Interaction Group.
    3. Gary Bolton & Elena Katok & Axel Ockenfels, 2002. "Bridging the Trust Gap in Electronic Markets," Papers on Strategic Interaction 2002-26, Max Planck Institute of Economics, Strategic Interaction Group.
    4. Werner Güth & Axel Ockenfels, 2002. "The Coevolution of Trust and Institutions in Anonymous and Non-anonymous Communities," Papers on Strategic Interaction 2002-07, Max Planck Institute of Economics, Strategic Interaction Group.
    5. Carsten Schmidt & Tobias Uske, 2004. "Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen," Papers on Strategic Interaction 2004-13, Max Planck Institute of Economics, Strategic Interaction Group.

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