Does it pay to read your junk mail? evidence of the effect of advertising on home equity credit choices
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Cited by:
- Joshua Madsen & Marina Niessner, 2019. "Is Investor Attention for Sale? The Role of Advertising in Financial Markets," Journal of Accounting Research, Wiley Blackwell, vol. 57(3), pages 763-795, June.
- Agnese Carella & Valentina Michelangeli, 2021. "Information or persuasion in the mortgage market: the role of brand names," Temi di discussione (Economic working papers) 1340, Bank of Italy, Economic Research and International Relations Area.
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Keywords
Home equity loans; Advertising;NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2008-12-07 (Marketing)
- NEP-URE-2008-12-07 (Urban and Real Estate Economics)
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