Die Abgrenzung, Eingliederung und Umsetzung des Corporate Purpose im Marketing
[The Delimitation, Integration and Implementation of the Corporate Purpose in Marketing]
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References listed on IDEAS
- Hsu, Chung-Kue (Jennifer), 2017. "Selling products by selling brand purpose," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 373-394, March.
- Claudine Gartenberg & Andrea Prat & George Serafeim, 2019. "Corporate Purpose and Financial Performance," Organization Science, INFORMS, vol. 30(1), pages 1-18, February.
- Gerald F. Davis, 2021. "Corporate Purpose Needs Democracy," Journal of Management Studies, Wiley Blackwell, vol. 58(3), pages 902-913, May.
- Annette Bruce & Christoph Jeromin, 2020. "Corporate Purpose – das Erfolgskonzept der Zukunft," Springer Books, Springer, number 978-3-658-29803-6, June.
- Rebecca Henderson & Eric Van den Steen, 2015. "Why Do Firms Have "Purpose"? The Firm's Role as a Carrier of Identity and Reputation," American Economic Review, American Economic Association, vol. 105(5), pages 326-330, May.
- repec:dar:wpaper:132983 is not listed on IDEAS
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More about this item
Keywords
Markenauthentizität; Markenstrategie; Purpose Marketing; Unternehmens Purpose; Corporate purpose; brand authenticity; brand strategy;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2023-02-13 (German Papers)
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